🎉 400,000 Connections Made on Creatorland

Last night at 8PM PST, we crossed 400,000 connections between members. That's 400K professional relationships - creators meeting brands, talent managers connecting with marketers, collaborators finding each other.

Here's what those connections have turned into this year:

• Reconnecting with past partners - Members using VIP Connections to resurface old brand relationships and past collaborators

• 4,000+ members using Network Supercharge to find creators for collabs, connect with marketing teams, share resources, or simply make a new industry friend

• Brand collaborations with Aria Beauty, Siesta Wrap, Beast Industries, TikTok, Tari, and 50+ others

• Creator program launches from Stan, Beehiiv, Fundmates, and more - all sourced through Creatorland connections

We're building something bigger for networking in the next version of Creatorland. More on that soon.

Speaking of what's next: The Dealsync waitlist is still open. If you're tired of brand deals getting buried in your inbox, [join here].

📣 Dealsync Ambassador Spotlight

Big shoutout to this week’s ambassadors who helped grow the waitlist!

Want in? We’re looking for creators to spread the word about Dealsync. And get rewarded for it.

Approved Ambassadors will receive special discounts for Dealsync, commission opportunities, and select creators potential paid collabs.

Want to be featured in the newsletter? Apply to be a Dealsync ambassador below. Now on to the biggest moves in the creator economy this week!

Creator Economy Ad Spend to Reach $37B

According to a new report from the Interactive Advertising Bureau, brands are set to pour $37 billion dollars into the creator economy in 2025, growing at a rate nearly 4x faster than the broader media industry.

Nearly half of advertisers now label creators a must buy, ranking only behind social and paid search. Brands are leaning on creators for reach, trust, and increasingly, sales, with forty percent naming ROI as their top KPI.

Brands say the toughest challenge is simply finding the right creators, citing reputation and audience alignment as the most important selection criteria.

Creator investment is accelerating, but to unlock its full potential, brands want stronger measurement, clearer standards, and more transparent tools that tie creator campaigns to actual business outcomes.

Ex-MrBeast Strategist Builds Creator AI

Former MrBeast strategist Jay Neo is launching a new AI platform designed to help creators generate stronger ideas, understand their analytics, and keep up with the nonstop pressure of short-form content.

Neo joined MrBeast at 18 years old and became fixated on viewer-retention data, eventually helping shape formats that pulled 1.8 billion views across channels. After leaving in 2023, he co-built new channels under the Creaky brand, scaling them to one billion monthly views.

That’s the idea behind Palo, built with former Palantir engineer Shivam Kumar and creator Harry Jones.

So what does Palo do?

• Analyzes a creator’s entire short-form library and breaks down hooks, audience sentiment, originality, and search patterns.

• It propose new concepts, scripts, or even visual storyboards that match a creator’s own style.

• Pricing starts at $250 per month, with access now available to creators with 100k followers.

The company has raised $3.8 million from Peak XV’s Surge, NFX, and multiple angel investors.

Disney Star’s AI App Sparks Backlash

Former Disney Channel star Calum Worthy is facing backlash after unveiling 2wai, an AI app that creates interactive avatars of deceased relatives.

The app went viral after an ad showed an expectant mother speaking with an avatar of her late mom, generated from only three minutes of footage. The clip framed the tech as a way to preserve loved ones, but online reaction was overwhelmingly negative, with users calling it dystopian and comparing it to Black Mirror’s “Be Right Back.”

2wai’s beta lets users create HoloAvatars that move and speak in real time, including digital twins of themselves or avatars of friends and family. The company has raised $5 million and partnered with BT, IBM, and Globe Telecom.

The debate centers on whether AI recreations of the dead offer comfort or cross an ethical line that technology should not.

The Driven Podcast:

🔥 Hot Opportunities

Check out some of the hottest opportunities on our job board below, and if you’re a brand looking for awesome creators to work with - you can recruit for your campaign for FREE. Just fill out this form or click below (takes 2 minutes), most jobs receive their first qualified candidates within 2-3 days of going live.

• Puffin Drinkwear & The Sprouting Co are looking for TikTok Shop Creators

• Founders Card is looking to hire travel creators for an epic long-term ambassador opportunity

• Siesta Wrap is seeking cozy, creative content creators.

• TILSWALL is paying $25-50 per video to UGC creators.

FoundersCard Seeks Travel & Lifestyle Creators for Elite Membership Campaign (Paid + Free Elite Access)

FoundersCard, a premium membership community of 250,000+ entrepreneurs and travel enthusiasts, is seeking aspirational creators to showcase their VIP travel and lifestyle perks. You'll receive a complimentary Elite membership ($995 value) plus compensation per post, while offering your audience a special 1-year free trial to experience the lifestyle themselves.

KaiMix Seeks Gaming Creators for Focus Drink Campaign (Up to $3,000/mo + Commission)

KaiMix is launching their revolutionary gaming focus drink powder and seeking authentic gaming creators to join their affiliate program.

With monthly compensation up to $3,000 plus 20% affiliate commissions, this is one of the highest-paying gaming partnerships available. You'll have complete creative freedom while promoting a product designed specifically for extended gaming sessions.

Puffin Drinkwear Seeks TikTok Creators for Affiliate Program (15% Commission + Free Products)

Puffin Drinkwear is seeking fun content creators on TikTok to join our affiliate program. You'll receive free product samples to showcase, earn 15% commission on all sales you generate, plus an additional 15% on GMV Max Ad Spend. This is perfect for lifestyle, party, outdoor, or beverage-focused creators who want to monetize their TikTok presence with a fun, shareable product.

Keep Reading

_{Content We Referenced Today}

Was this newsletter forwarded to you? Subscribe Here

Not on Creatorland yet? Join Here.

👋 Happy Networking!

~ Brian F.

1. _{Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB - https://www.iab.com/news/creator-economy-ad-spend-to-reach-37-billion-in-2025-growing-4x-faster-than-total-media-industry-according-to-iab/?utm_source=thinklikeacreator.beehiiv.com&utm_medium=newsletter&utm_campaign=37-billion-flooding-the-creator-economy&_bhlid=ce9800ec9b0a9d6f509f2bed35b672e83250f280}

2. _{Former MrBeast content strategist is building an AI tool for creator ideation and analytics - https://techcrunch.com/2025/11/24/former-mrbeast-content-strategist-is-building-an-ai-tool-for-creator-ideation-and-analytics/}

3. _{Disney Channel Star’s AI App That Creates Avatars Of Dead Relatives Sparks Backlash - https://www.forbes.com/sites/conormurray/2025/11/14/disney-channel-stars-ai-app-that-creates-avatars-of-dead-relatives-sparks-backlash/}