Three weeks ago, we told you creators were about to sell video games on TikTok Shop.

Today, it’s live.

The Creatorland Gaming Hub is now open with 54 titles ready for creator campaigns, including Doom, Fallout 4, Dishonored 2, Dying Light, Final Fantasy and many more.

Now you can go straight into campaigns and start making money today.

A quick refresher on why we’ve been so bullish on this opportunity:

And remember, you don’t have to be a gaming creator to participate. Pick a title you already play, post a clip, and earn a commission on every sale you drive.

Thousands of you clicked through on our first announcement. This is the follow-through: the games are live, the campaigns are open, and the earliest creators in will have the least competition they’ll ever see in this category.

If you were previously in the early-activation group this is the moment to get in there and sign up for the games you want to promote. Rock and roll people!

For years, Hollywood and AI have been viewed as opposing forces.

Studios worried about protecting creative work, while AI companies raced to build the next generation of filmmaking tools. Many assumed the two industries would stay at odds.

That narrative is starting to change.

A24, the independent studio behind films like Everything Everywhere All at Once and the recent hit Backrooms, announced a $75 million investment from Google alongside a new AI research partnership with Google DeepMind.

For one of Hollywood’s most influential studios, it’s a notable signal.

Rather than treating AI as something to avoid, A24 is exploring how it can become part of the creative process. And when one of the industry’s most respected tastemakers makes that move, others tend to pay attention.

The next era of filmmaking may not be AI versus creators. It may be creators using AI to tell even bigger stories.

Big sporting events used to be dominated by TV commercials, celebrity endorsements, and a handful of major sponsorships.

Creators were often part of the campaign, but rarely the strategy itself. Now, they’re becoming the centerpiece.

As the official personal care partner of the 2026 FIFA World Cup, Unilever revealed it has activated more than 50,000 creators worldwide, ranging from global stars to local micro-creators, to power its campaign before, during, and after every match.

The company says creators are now “the epicenter of modern marketing,” with content spanning live events, UGC, social series, VIP match experiences, and branded activations across multiple countries.

The future of marketing will be built around thousands of creators telling the same story from different perspectives.

For years, going viral was the ultimate goal for creators.

Big view counts, massive follower spikes, and algorithm wins were often seen as the clearest path to success. The bigger the audience, the bigger the opportunity.

That mindset is starting to change.

At VidCon 2026, leaders across the creator economy agreed that the next generation of creators won’t be defined by viral moments. They’ll be defined by the businesses they build.

Instead of chasing followers, the conversation focused on first-party data, intellectual property, audience trust, and products that create value long after a video is published.

Creators are becoming entrepreneurs first, content creators second.

The next wave of success won’t belong to those with the biggest audiences. It will belong to those who build brands people remember long after the algorithm moves on.

Brands, looking to hire? 👉 Click here to post a free job/campaign on our job board, generating 100s of applications per week.

1Starr Official Brands is searching for driven, detail-oriented content creators to produce high-quality outputs for our business. The content creator will update existing material, generate novel work, and identify new ways to reach consumers. You should also contribute to the shaping of our stylistic guidelines.

Have a Ford vehicle, or want to make UGC with the hottest new Ford models? Check out what’s been posted on our job board below, and search for “Ford” to see all the jobs posted.

$150-$300 per package

They are looking for talented creators to showcase our photo retouching app. Our goal is to demonstrate how easily users can achieve professional-looking edits, clear skin, and aesthetic vibes using our tools.

$1,270 to $3k monthly + view count bonus

As a Solvely UGC Creator, you’ll make fun, relatable, high-performing short-form videos for TikTok, Instagram Reels, and YouTube Shorts. You may also help manage assigned Solvely sub-official brand pages while following our content strategy and adding your own creativity and personality.

Gifted Product Collab, $80+ Value in Colored Contact Lenses

ttd_eye is looking for creators to join a gifted collaboration campaign and showcase colored contacts through their own creative style. Whether your content focuses on makeup, cosplay, lifestyle, fashion, beauty, or aesthetic visuals, we’d love to see how you bring different lens styles to life.

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👋 Happy Networking!

~ Brian F.

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