Creators Are About To Sell Video Games On TikTok Shop

Most creators haven’t realized what’s about to happen.

The week of June 16, TikTok Shop is expected to open the door for video game sales, creating one of the most interesting creator monetization opportunities we’ve seen all year.

And unlike traditional TikTok Shop categories, gaming has almost no friction.

No inventory. No shipping. No warehouses. No fulfillment headaches.

A creator can post a gameplay clip, a funny moment, a highlight reel, or a review and drive purchases through a digital game code.

Creatorland has the inside scoop, and is helping build the pipeline of gaming creators, clippers, and TT shop enthusiasts through our partnership - and you can sign up to be a day 1 TT shop creator by registering through the link below. At launch, we’re expecting hundreds of titles, with enough variety that if you’re a gamer you almost certainly already own one or two of.

That’s a big deal.

Gaming content is already one of the most consumed formats on TikTok. Millions of clips are created every month. The audience already exists. The content already exists.

Now the monetization layer is being added.

What makes this especially interesting is that creators don’t need to be gaming creators to participate.

TikTok Shop content doesn’t live exclusively on your own profile. Anyone can create content around games, earn commissions, and test what works.

We’re especially excited about what comes next.

Beyond game purchases, we believe in-game items, battle passes, downloadable content, and digital upgrades could become some of the highest-converting products on the platform.

This feels like the beginning of an entirely new creator category.

That’s why Creatorland is launching a dedicated Gaming Hub featuring opportunities from top game publishers and campaigns launching around this rollout.

If you’re interested in being among the first creators considered for upcoming gaming campaigns on TikTok Shop, make sure you sign up now! Oh, and PS our pals at Playfull are helping TT with managing gaming creators at launch. So if you get a note from them after applying, that’s part of the plan.

How Markiplier is embracing authenticity and compassion

While countless creators chase trends, algorithms, and viral moments, Markiplier has spent more than a decade doing something much harder: building trust.

The YouTube creator, whose audience now exceeds 38 million subscribers, was recently named to Mashable’s 101 list of creators shaping the internet in 2026. But his impact extends far beyond gaming content.

Over the years, Markiplier has built one of the most loyal communities online through a combination of authenticity, humor, consistency, and genuine care for his audience. He’s also raised millions of dollars for charitable causes, helping establish a blueprint for how creators can use their platforms for positive impact.

More recently, he’s expanded beyond YouTube and into Hollywood.

Following the success of The Edge of Sleep, Markiplier made his feature film debut with Iron Lung, continuing a growing trend of digital creators successfully crossing into traditional entertainment.

In an industry obsessed with what’s next, Markiplier continues to show that some fundamentals never change.

🔥 Hot Opportunities

1Starr Pop Culture Opportunity - $100 Signing Bonus $1800 per post

1Starr Official Brands is searching for driven, detail-oriented content creators to produce high-quality outputs for our business. The content creator will update existing material, generate novel work, and identify new ways to reach consumers. You should also contribute to the shaping of our stylistic guidelines.

4 Different Jobs from Ford Dealerships across the country!

Have a Ford vehicle, or want to make UGC with the hottest new Ford models? Check out what’s been posted on our job board below, and search for “Ford” to see all the jobs posted.

Content Creators for Glam.AI Photo Retouch App (IG Reels & TikTok)

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They are looking for talented creators to showcase our photo retouching app. Our goal is to demonstrate how easily users can achieve professional-looking edits, clear skin, and aesthetic vibes using our tools.

AI Education App Solvely.ai UGC Program

$1,270 to $3k monthly + view count bonus

As a Solvely UGC Creator, you’ll make fun, relatable, high-performing short-form videos for TikTok, Instagram Reels, and YouTube Shorts. You may also help manage assigned Solvely sub-official brand pages while following our content strategy and adding your own creativity and personality.

ttd_eye Gifted Collab For Creators & Influencers(Over $80+ Gifted Products)

Gifted Product Collab, $80+ Value in Colored Contact Lenses

ttd_eye is looking for creators to join a gifted collaboration campaign and showcase colored contacts through their own creative style. Whether your content focuses on makeup, cosplay, lifestyle, fashion, beauty, or aesthetic visuals, we’d love to see how you bring different lens styles to life.

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👋 Happy Networking!

~ Brian F.

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