Creatorland Newsletter #7 | Inbox goes live, space travel, Miranda Sings in trouble, and college-athletes turned influencers!

👋 Hey hey Creatorland Community!

Creatorland Platform Updates

The Creatorland product & engineering teams have been working overtime on improvements and new features like the all new Inbox!

What’s Inbox? For brands, agencies, & talent managers a central trusted (free) recruiting solution for the creator economy. For Creators, a place to network, negotiate, and unlock new opportunities with everyone looking to hire creators in the wide world of creativity and producing content. Head out to creatorland.com/login and enter the password you registered with to see if you’re off the waitlist. Over 1000 creators and professionals have been granted access!

Additional updates:  

• Numerous bug and performance upgrades

• A brand new recommendations feed of new connections in My Network

• Upgrades to Projects

• oAuth connections to Google, Meta (Instagram) & TikTok

• 1000s of new professional connections & creators to connect with!

• Better alerts via email for new connection requests, message requests, and account activity.

What’s up next? Analytics & Search! Stay tuned over the next 2 weeks for some epic releases in search and analytics and a streamlined signup process.

Now let’s get into what happened over the last couple weeks in the creator economy.

The Latest from The Creator Economy

• CivicScience says you probably use Google

  Research by CivicScience indicates that TikTok's usage as a search engine has declined among Gen Z and young Millennials. The percentages of these demographics using TikTok's search capabilities have decreased from 18% to 11% for Gen Z and from 10% to 5% for young Millennials, possibly influenced by TikTok's regulatory issues and Google's enhanced search features.

• Colleen Ballinger (aka Miranda Sings) “sings” what her team strongly advises she doesn’t “say.”

  Colleen Ballinger addresses allegations of sending sexual messages to underage fans in song with her Ukulele, dismissing them as part of a "toxic gossip train". With over 3 Million views, her YouTube video has been deemed “the worst YouTuber response of all time.”

• Your next vacation (for just $450,000.99!)

  Virgin Galactic successfully completed its first commercial spaceflight, carrying Italian Air Force officers who experienced moments of weightlessness at 52.9 miles above sea level. The achievement puts Virgin Galactic back on track in the private spaceflight sector, competing with companies like Blue Origin and SpaceX.

• In case you missed the latest on the submarine investigation:

  Human remains and debris from the submersible that imploded near the Titanic wreckage site have been recovered from the ocean floor. The remains will be studied and analyzed by medical professionals, while the cause of the implosion is under investigation.

• Musk & Zuckerberg’s showdown rumored to be in Rome?
  Elon Musk and Mark Zuckerberg have agreed to a cage fight, escalating their rivalry to a physical showdown. The fight date is yet to be confirmed, but the location is rumored to be the Colosseum in Rome.

Creatorland Featured Tips: How to reach out to brands for partnerships

#1: Reach out to brands that fit the content you’re already creating & that your audience loves
Take a minute to look through your content- which videos have the most engagement? You’ll likely see a niche that your audience loves to hear about from you. Use that niche to determine what brands you should collaborate with.

#2: Keep your outreach personal, to-the-point, and relevant.
Before hitting sending on an email to a brand:

• Make it personal: Do some research on the company and recent content they’ve posted or products they’ve launched. Mentioning this in your email shows that you care and have genuine interest in their company.

• Keep it short & relevant: You don’t need to include your life story or a portfolio with 20+ videos. Instead, keep your intro quick with key information: follower count, engagement rate, and 1-2 examples of content or brand partnerships you’ve done similar to theirs.

#3: Follow up with personalization
Ditch the “Just following up on this” emails and instead, keep tabs on the brand’s marketing. Send ideas you have for their social campaigns and if you want, create content that mentions them and send it to them to show the engagement you facilitated.

Creatorland Resources

Introducing, Episode 03 of The Creator Landscape with Jake Pearson! 🎉 

Learn how college athletes have an average engagement rate that is 10X the average in the Creator Economy.

Nicholas Lord, Co-Founder & CEO of NO-CAP Sports shares his experience helping both college athletes grow their personal brand and brands leverage the high engagement and influence of these creators.

The value in this episode might just land you your next brand deal!

Want to be a guest on the pod? Shoot us an email at [email protected]!

Tell us what you think of the episode, Join The Discord!

Our Discord has been going off! Join the conversation- we’re sharing tips, tricks, GIVEAWAYS and more - see you there!

Careers at Creatorland

🌱 Growth Lead - Apply Here!

🛠️ Front-End Engineer - Apply Here!

👋 - Brian & the Creatorland Team

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