Creatorland Newsletter #2 What to do if TikTok gets banned, news, tips and much more!

👋 Hey hey Creatorland Community!

What’s new at Creatorland HQ?

We've got some exciting news to share with you all! Creatorland has been featured in a recent article by The Information, the leading publication for high-powered technology. We couldn't be more thrilled to have caught their attention!

We know that Creatorland is going to change the game for creators and brands alike, and it's always great to get the word out. We're grateful to our amazing team members and to you for making it all possible.

Read the article: A Startup Wants to Help Creators Network and Hire

The Latest from The Creator Economy

US Congress moves to ban TikTok.

Last week the CEO of TikTok Chew Shou Zi broke the internet after a highly controversial grilling by US Lawmakers happened in the US Congress on Thursday the 23rd. Reactions were across the board, with some TikTok’rs naming the TikTok CEO the new Zaddy (move over Pedro Pascal) to others wondering what to do if the US Government follows through with a ban.

Here’s a couple tips on what to do in case TikTok disappears…

• Download your TikTok content
  While you may lose the platform, you don’t have to lose your content. Take some time to download your content watermark free using SaveTik.

• Get a head-start on other TikTok-like platforms
  If TikTok does get banned, TikTok users will move to a new platform. Start creating content on new apps like Clapper and Lemon8.

• Move your community to email
  If this potential ban is showing us anything, it’s that you don’t own your social media platforms and they can be gone overnight. By getting your followers on an email list, you can easily let them know which platforms you’re on next (not to mention get your content directly to their inbox without relying on an algorithm!)
  

Tips

How to up-level your creator portfolio & get more brand deals

Here’s what brands are looking for when deciding on creators to represent their brand, use these to optimize your portfolio!

• Conversion Performance
  Including past sales performance data is one of the best ways to get a leg up in winning more opportunities. If you don’t have that info, go back and ask brands you’ve worked with to share sales data if they gave you a promo code. For future opportunities, include this as part of your contract with them if they’re open to it.
  
  Note: Whether you can mention the brand by name or not is not nearly as important as understanding how effective your content was at driving sales for a promo-code or link-driven campaign.
  

• Content Examples by Niche
  Brands want to know what your content would look like for their product. By organizing your portfolio by niche, brands can easily find the content they’re looking for and visualize you representing their products.
  

• Video Performance
  It’s important for brands to understand the potential performance of your videos. If you have an audience, include your brand partnership videos and their performance metrics. If you’re a UGC creator, ask past brands how your videos performed (in ads or organically) and use those metrics in your portfolio!
  

• Your Demographics
  Brands often have specific demographics they are targeting and want to contract creators who fit those demographics. Include your location, age, and anything else unique to you!

What people are saying

We asked a few brands what they’re looking forward to about Creatorland. Here’s what Matt shared with us. Share your expectations with us at [email protected] for a chance to be featured on our site or next newsletter!

Do you have a brand that you want to refer to Creatorland? Send them to our waitlist for brands!

Creator Resources, Products We’re Digging & Discounts for You!

The Unboxed Podcast, by Jordan Schwarzenberger - Jordan is one of the co-founders of Arcade Media who manages the Sidemen out of the UK. He also co-founded XiX Vodka + 4 other companies with the Sidemen!

In his podcast, he interviews creators and gets incredible insights on growth, overcoming crazy odds, building creator-led businesses and more. We highly suggest adding it to your weekly regimen.

Riverside.FM - If you’re looking to start a podcast (feels like everyone is, including us), then you need an easy-to-use AFFORDABLE solution for filming, editing, and editing audio. It’s designed for podcasts that interview remote guests, which is virtually anyone who is just getting started, so we love it for creators new to podcasting.

Riverside has done an awesome job of making podcasting easy. They have a free trial or you can use the code UNBOXED for 20% off.

We’re starting a Podcast!

Well, with all that Riverside talk maybe you knew this was coming. But we’re launching a podcast ourselves! This will initially be hosted by an awesome member of our community, Jake Pearson and will feature 5 minute long episodes of hard-hitting info on the topics you want to know more about such as: networking, negotiation, media kit optimization and more!

Make sure to follow us on YouTube so you don’t miss out! If you’d like to be a guest, email us at [email protected].

Get involved, get engaged, get some $$$!

We’re giving away a $25 gift card every month to one of our engaged Discord members! To enter, all you have to do is join the Discord community and respond to another creator who is looking for help. Remember to share in the #general channel once you join something that’s on your mind that you’re looking for help with to get the convo going.

Join our community of 700+ creators on Discord by clicking the button below, and remember to register for the Creatorland waitlist as the community is exclusively for members of Creatorland!

👋 - Brian & the Creatorland Team