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- Why Creators Need to Post Long Form on YouTube, Inside Jukin’s Curated Corner, & The Cautionary Tale of Logan Paul’s PRIME 🥤
Why Creators Need to Post Long Form on YouTube, Inside Jukin’s Curated Corner, & The Cautionary Tale of Logan Paul’s PRIME 🥤
In this edition: why you should prioritize YouTube long-form, how authentic content is outperforming AI slop, and the hard truth about creator-founded brands.


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You Need to Post Long Form on YouTube

Long-form video (over 8-10 minutes) allows for deeper audience engagement, offers better search engine optimization (SEO), and provides greater monetization potential.
The smartest creators are quietly rediscovering the staying power of YouTube.
With the news of a TikTok ban and ever changing algorithms, YouTube’s long form ecosystem offers stability, deeper storytelling, and stronger audience loyalty. The difference is simple: while short clips can catch attention, long form builds a connection.
Creators who focus on long form see higher watch time, stronger community engagement, and longer revenue tails. A single 10 minute video on YouTube can drive discovery for months or even years, unlike the short shelf life of most viral trends.
Inside Jukin’s Curated Corner
In a time when AI can fabricate just about anything, Jukin’s rise shows the unmatched power of what is real. The company built the world’s largest library of authentic creator clips by focusing on truth, emotion, and quality.
With over $45 million paid to creators and a 90% rejection rate on submissions, Jukin’s approach values credibility over volume. Here’s why:
Real creator clips consistently deliver stronger emotional engagement and brand recall than scripted influencer ads.
Creators earn from verified, brand safe moments on Jukin.
Jukin uses AI to verify content while keeping creation entirely human.
Jukin’s labels such as FailArmy and People Are Awesome have become cultural staples, while its new AI powered discovery tool helps advertisers and agencies find genuine moments faster than ever.
The Cautionary Tale of Logan Paul’s PRIME
The ultimate dream for most creators is to transition into a founder and scale their own venture. Why promote another brand when you can own one?
That thinking fueled Logan Paul and KSI’s Prime Hydration, which pulled in over $1.2 billion in sales in its first full year. For a moment, it looked like the blueprint for influencer-led empires. But by mid-2024, Prime’s UK sales plunged nearly seventy percent, and interest online had sharply declined.
According to data from Linqia, 84% of brands still prefer traditional sponsored collaborations over equity ventures, showing that consistent income beats speculative ownership for most creators.
For digital creators, Prime exposes the hidden math behind the founder fantasy. Equity can sound like a golden ticket, but it often locks up potential earnings for years with no guarantee of payout.

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Keep Reading
Announcing Dealsync, the AI-inbox 🎉Dealsync automatically sorts every brand deal, contact, and conversation. |
How Creators Use Data Science to ScaleCreators are using smarter tools and data driven strategies to grow. |
Instagram’s New Gold Rings AwardsInstagram announces Rings, a new award for creators “who take creative chances and do it their way.” |
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Logan Paul's Prime is a cautionary tale for influencers - https://www.businessinsider.com/why-influencers-celebrities-shouldnt-launch-products-prime-logan-paul-ksi-2025-10
Strategies: 4 reasons creators should lean into YouTube long-form content - https://www.bizjournals.com/bizwomen/news/profiles-strategies/2025/10/strategies-why-creators-should-lean-into-youtube.html
Inside Jukin's Curated Corner of the Creator Economy, Betting On Real Stories - https://lbbonline.com/news/Jukins-TikTok-USG-User-generated-content-reddit-Creator-Economy


