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Why You Need Multiple YouTube Channels, Disney’s $10M Video Settlement, & Google's AI Training Upsets Digital Creators

In our 73rd edition, we break down why creators are creating multiple YouTube channels to boost reach, how Disney’s $10M settlement highlights the legal stakes around uploaded content, and why Google training its AI on YouTube videos has creators worried about ownership and compensation.

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🎬 Why You Need Multiple YouTube Channels

Setting up multiple channels gives you a clean slate whether you want to experiment with a new content style or just separate your interests, like gaming versus cooking tutorials. Fun fact: YouTube lets you make up to 100 channels under one Google account, which is more than enough even for the most indecisive creators.

Think of channels as little silos for your attention. One can be for uploads, another just for browsing, maybe a secret one for your late-night deep dives into conspiracy theories about why pigeons are government spies. Each channel has its own playlists, watch history, and recommendations so your algorithm does not think you are both a toddler obsessed with Peppa Pig and a professor of quantum mechanics.

The real payoff is for uploads. Creators who run multiple channels often see better audience retention because viewers know what kind of content to expect in each space. A second channel can be your testing lab for new formats, while your main channel stays polished.

For the full article from David Nield at Popular Science, click here.

🏰 Disney’s $10M Video Settlement

Disney has agreed to pay $10 million to settle a Federal Trade Commission complaint that it mislabeled children’s videos uploaded to YouTube during the pandemic. The case is significant because it marks the first FTC settlement with a YouTube content provider since 2019, when Google itself paid $170 million over similar violations.

Why It Matters & What It Means

  • The settlement confirms that COPPA enforcement is expanding beyond platforms to the publishers uploading content, raising the stakes for anyone distributing children’s media online.

  • Disney’s $10M fine is minor compared to Epic’s $275M in 2022, but it highlights how mislabeling videos—even during a pandemic content push—can trigger federal action.

  • The FTC required Disney to create an “Audience Designation” review program, setting a precedent for more formalized compliance pipelines across the industry.

The bigger picture is that regulators are tightening their grip on children’s online safety. With YouTube testing new age-estimation tools and Congress revisiting the Kids Online Safety Act, creators and media companies alike will face more scrutiny.

While the fine is relatively small for Disney, it sends a clear signal that publishers, not just platforms, are on the hook for children’s privacy compliance.

For the full recap from Sara Fischer at Axios, click here.

😡 Google's AI Training Upsets Digital Creators

Google has confirmed that it is using a subset of YouTube videos to train its AI tools, including its text-to-video product Veo. Creators argue they were never given a chance to opt out or negotiate compensation, despite the fact that YouTube paid more than $70 billion to creators between 2021 and 2023.

Why This Matters For Digital Creators

  1. Revenue Risk: AI-generated videos trained on creator libraries could siphon views, reducing ad revenue and weakening brand deals. YouTube already commands a greater share of U.S. TV viewership than Netflix and Disney combined, which magnifies the stakes.

  2. IP Ownership: Terms of service may give YouTube broad rights, but legal experts argue there is room to challenge whether that extends to AI training. Lawsuits against companies like Midjourney and OpenAI suggest copyright battles are far from settled.

  3. Future of Workflows: Some creators are already using AI for scripting and production to cut costs, while others see it as an existential threat. The divide will likely determine who adapts and who loses market share as AI content quality improves.

The tension underscores a larger shift in the creator economy: the very platform that helped build careers is now training technology that could compete with them.

For the full article from Wendy Lee at LA Times, click here.

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~ Brian F.

Content We Referenced Today

  1. How to set up multiple YouTube channels, and why you should - Popular Science

  2. Exclusive: Disney will pay $10M to settle children's privacy lawsuit with FTC - Axios

  3. Google is training its AI tools on YouTube videos. These creators aren’t happy - LA Times