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Mark Rober Joins Netflix, Taylor Swift Shatters YouTube Record, & Etsy's Celebrity Partnership Deals

In our 71st edition, we cover Mark Rober’s big move to Netflix, how Taylor Swift smashed a new YouTube record during a video podcast segment, introduce a streamlined job posting experience, and why Etsy is turning to celebrity partnerships to fuel growth in the creator economy.

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🍿 Mark Rober Joins Netflix

Mark Rober is trading rocket fuel for streaming clout: the former NASA engineer just signed a deal with Netflix. His new family competition series, produced with Jimmy Kimmel, is set to debut in 2026. As Rober describes it, think less rocket science and more “hide the broccoli in the ice cream” learning.

This isn’t Netflix’s first grab from YouTube. They’ve already signed Ms. Rachel, The Sidemen, and the team behind “Pop The Balloon.” The strategy is clear. Co-CEO Ted Sarandos once called YouTube the “farm league” for streaming, and that farm is producing some impressive draft picks.

By bringing in creators like Rober, Netflix is buying both content and built-in audiences. For Rober, his content is family-friendly, endlessly shareable, and primed for the kid-driven digital market. With YouTubers commanding audiences that rival prime-time television, Rober’s subscriber base is more than double Netflix’s U.S. users.

For the full article from Peter White at Deadline, click here.

👀 Taylor Swift Shatters YouTube Record

Taylor Swift reveals her new album with Travis Kelce on the New Heights podcast.

Taylor Swift just swiftly broke the internet. Her appearance on the Kelce brothers’ New Heights podcast pulled in 1.3 million concurrent livestream viewers, the biggest podcast audience YouTube has seen since launching its podcast push in 2023. In the days since, the episode has passed 16 million views and boosted New Heights’ Spotify streams by nearly 3,000%.

Why This Matters

  1. Podcasts are usually the underdog of digital media, slower and more niche than YouTube or TikTok.

  2. Swift’s appearance proves the format can scale into true mainstream, powered by celebrity draw.

  3. The numbers rival live sports and major album drops, turning podcasts into event content.

Taylor Swift isn’t only selling out stadiums, she’s turning podcasts into Super Bowl-sized cultural moments. And the album plug she dropped mid-conversation? We’ll have to revisit that once those numbers are revealed.

For the full recap from Anupal Sraban Neog at Primetimer, click here.

🌈⃤🦋 Etsy's Celebrity Partnership Deals

Etsy is stepping into the spotlight with celebrity partnerships, from Kacey Musgraves turning her album into a charm collection to Breanna Stewart and other athletes blending sports with style. The platform is using star power to expand its reach while giving sellers a bigger cultural stage.

@etsy

Spent the day at @kaceymusgraves’ farmer’s market pop-up! 🧺✨The Etsy goodies and cutest custom tote from seller JuliePeach were everything... See more

Why This Matters

  • Visibility matters: Celebrity partnerships funnel massive fanbases toward independent creators who might otherwise stay niche.

  • Authenticity sells: Etsy works only with celebrities who genuinely shop or vibe with the brand, so the collaborations feel organic rather than transactional.

  • Scale and reach: Creators gain exposure not just through celebrity shoutouts but also Etsy’s 20 million social followers and global marketing push.

  • New cultural lanes: By branching into sports, music, and YouTube fandoms, Etsy shows creators it is not limited to “craft” audiences. It is culture-wide.

For Etsy sellers, this strategy can turn a side hustle into a shot at the mainstream. For digital creators in general, it is proof that authentic partnerships outperform traditional ads…and the next breakout star might be selling on Etsy.

For the full article from Christine Champagne at Muse by Clios, click here.

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👋 Happy Networking!

~ Brian F.

Content We Referenced Today

  1. Mark Rober Is Latest YouTuber To Team With Netflix - Deadline

  2. Taylor Swift's podcast with Travis Kelce breaks YouTube record - Primetimer

  3. How Etsy's Celebrity Partnerships—With Kacey Musgraves and Others—Create a Bigger Stage for Sellers - Muse by Clios