🎉 ICYMI: Super List Response Has
Been Incredible!

The response to our brand contact database announced in last week’s newsletter has been overwhelmingly positive - we've already expanded to 1,200+ verified contacts based on your feedback.

Last week we launched the Super List to help creators stop guessing who to pitch. The timing couldn't be better as brands gear up for their Q4 campaigns and holiday pushes.

• What's Inside:
  

  • 1,200+ verified brand contacts with direct marketing team emails and LinkedIn profiles

  • 10,000+ creator profiles showing exactly which brands they've worked with

  • Campaign examples with real engagement data to help you craft better pitches

Why This Matters Now: With brands like Unilever, P&G, and Coca-Cola ramping up creator spend (as you'll read below), having the right contacts at the right time could land you in their Q4 lineups.

We're thrilled this is helping creators connect with the brand partners of their dreams - exactly when these companies are planning their biggest campaigns of the year.

💰 Big Brands Pour More Into Creators

@joshryanx

#Ad Share a coke is back! Have you found your name yet? @Coca-Cola #shareacoke

In the past month alone, CEOs have been name-dropping influencers and creator strategies. They’re no longer just dabbling in it, they’re baking creators right into campaigns, budgets, and even product launches.

Think about it. Unilever’s Vaseline hacks didn’t just go viral; they went Cannes level viral. Procter & Gamble has TikTokers doubling as mop-wielding lab assistants. L’Oréal says TikTok beauty searches have spiked 50% in just half a year, and Coca-Cola managed to spread its Share a Coke push across 38 European markets.

And the money is not exactly shy either. Publicis Groupe estimates the U.S. creator ad market at roughly $30 billion today, set to nearly double within three years and possibly leapfrog over linear TV spend. Etsy pumped almost 50 percent more into its Creator Collective budget in just one quarter. Don’t even get me started on Roblox.

^{For the full article from Alexander Lee and Seb Joseph at Digiday, click here.}

🔥 $20B Earned in Subscriptions

Two of the biggest platforms in the creator economy just hit the same milestone as each has helped creators earn $10 billion. Patreon announced its number first, and a day later Kajabi said “Bet,” announcing the same achievement.

Together, that’s $20 billion paid directly to creators through subscriptions, courses, newsletters, coaching, and more.

What This Matters

1. Proof of sustainability: Kajabi data shows top earners average $190,000 annually, often working just four days a week.

2. Low follower threshold: Six-figure Kajabi creators typically have only 1,000–10,000 followers, 4,000 email subscribers, and 300 paying customers.

3. Recurring revenue: Patreon brings in $2 billion-plus annually for creators from 25 million paying subscribers.

4. Ownership over virality: Both platforms emphasize building a loyal audience over chasing viral moments.

5. Market validation: $20 billion in total earnings signals a mature and profitable creator economy.

As Patreon’s Jack Conte put it, this is the best moment in history for creative people to turn passion into income while keeping control over their work. The path to meaningful earnings no longer requires millions of fans, just the right audience and the right tools.

^{For the full recap from Annabel Burba at Inc., click here.}

🧠 OpenArt’s One-Click ‘Brain Rot’

AI-powered “brain rot” videos are everywhere right now, especially popular with younger audiences who love bizarre, surreal clips like sharks in sneakers or ballerinas with cappuccinos for heads. OpenArt, a startup launched by former Google employees in 2022, drives much of this trend with 3 million monthly active users. 

Their new One-Click Story feature turns a sentence, script, or song into a one-minute video using over 50 AI models, making video creation fast and fun for TikTok, YouTube, and beyond.

@anatoxich

Tralalero tralala speedrun brainrot summer ⛱️

OpenArt uses a credit-based pricing model, with plans starting at $14 a month. The company has raised $5 million, is already cash flow positive, and expects annual revenue to top $20 million in the near term.

^{For the full article from Lauren Forristal at TechCrunch, click here.}

🔥 Hot Opportunities

🎀 Get Paid to Style: Aria Beauty Hair Tool Affiliate Program + Free $280 Product

Aria Beauty is seeking hair and beauty content creators to showcase their Air Styler Blowout Set through authentic styling videos. Receive a free $279.99 product plus earn 10-15% commission on all sales through your custom affiliate link. Perfect for creators who specialize in hair tutorials, styling tips, and beauty product reviews.

🔥 Sidewalker Daily: Helping Creators of All Sizes Land Brand Deals

We’ve teamed up with Sidewalker Daily since they’ve helped tens of thousands of creators from around the globe land paid brand deals and get paid their worth. Sign up and give their free training a whirl.

🚨 Leverage Your VIP Connections: How to Turn Past Collaborators into Future Opportunities

Creatorland's VIP Connections feature is a game-changer for your creator career. This powerful tool scans your connected Gmail account to identify high-value contacts from your past collaborations and deal-related conversations. It's time to unlock your VIP Connections (for free, duh).

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👋 Happy Networking!

~ Brian F.

Content We Referenced Today

1. Earnings season rundown: CEOs are betting big on the creator economy - Digiday

2. How Patreon and Kajabi Have Helped Creators Earn a Combined $20 Billion - Inc.

3. Former Googlers’ AI startup OpenArt now creates ‘brain rot’ videos in just one click - TechCrunch