- Creatorland
- Posts
- Congress Takes on 70M Creators, NFT Marketplaces Evolve, & TikTok Resets the Rules of Luxury
Congress Takes on 70M Creators, NFT Marketplaces Evolve, & TikTok Resets the Rules of Luxury
In our 65th newsletter, we discuss how Congress is shifting its focus to 70 million U.S. creators, NFT marketplaces are evolving beyond collectibles, and TikTok's efforts to disrupt the luxury world.
Brian Freeman
July 09, 2025
🖼️ NFT Marketplaces Evolve
NFT marketplaces are giving creators real control over how they earn, share, and connect. Instead of relying on big platforms, creators can now mint their work as NFTs. These blockchain-based assets come with built-in scarcity, automatic royalties, and actual ownership.
What to Look for in an NFT Marketplace
Smart Contract Automation: Governs sales, royalties, and access control.
Multi-Wallet Support: Compatibility with Ethereum, Solana, Polygon, and others.
Creator Analytics: Insights into buyer behavior and asset performance.
Community Tools: Auctions, gated content, Discord integrations, and more.
NFTs are (and should be) about freedom, sustainability, and creator-first business models. Music, ebooks, digital art, online courses, and more can be tokenized and sold on creators’ terms.
For the full article from Creatd, click here.
A new UK-based study confirms what many digital creators already know: TikTok has redefined how luxury is discovered, discussed, and consumed. Today’s luxury shopper is scrolling, not window shopping, and it’s creators who are doing the curating as they are now the trusted tastemakers of modern luxury..
Why This Matters to Digital Creators
You are the storefront: 38% of TikTok users discover luxury brands through creator-led content.
You drive research: 32% of users look to creators to understand pricing, craftsmanship, and styling.
You fuel the resale boom: 1 in 4 shoppers credits TikTok with influencing second-hand luxury purchases.
You set the tone: Creator videos are now more trusted than traditional marketing in shaping what’s aspirational.
As luxury shifts from exclusivity to accessibility, creators are at the forefront. If you’re the one reviewing, reselling, or styling, you now hold the keys to a global industry.
For the full article from Gigi Fong at Hypebeast, click here.
🏛️ Congress Takes on 70M Creators
With over 70 million Americans now making money from videos, podcasts, and other digital content, Rep. Beth Van Duyne of Texas is urging Congress to recognize creators as a growth mechanism in the economy. Taking into account the global economy, that would then be 165 million new creators worldwide since 2020.
To support this massive shift, Van Duyne joined forces with Rep. Yvette Clarke of New York to launch the Congressional Creators Caucus. Their mission is simple: help creators turn their content into real businesses and teach lawmakers how the creator world actually works.
The global creator economy hit $250 billion in 2024 and could reach $480 billion by 2027, with the U.S. making up a huge slice. Despite this, many in Congress are still playing catch-up when it comes to data, privacy, and platform rules. Van Duyne is pushing for creators building businesses and audiences to have a real seat at the table.
For the full article from Charlotte Hazard at Just The News, click here.
🔥 Hot Opportunities
🔥 Sidewalker Daily: Helping Creators of All Sizes Land Brand Deals
We’ve teamed up with Sidewalker Daily since they’ve helped tens of thousands of creators from around the globe land paid brand deals and get paid their worth. Sign up and give their free training a whirl.
🚨 Leverage Your VIP Connections: How to Turn Past Collaborators into Future Opportunities
Creatorland's VIP Connections feature is a game-changer for your creator career. This powerful tool scans your connected Gmail account to identify high-value contacts from your past collaborations and deal-related conversations. It's time to unlock your VIP Connections (for free, duh).
😊 Earn $1,900 Per Submission: Create Positive, Empowering Content for 1Starr Enterprises
1Starr Enterprises is seeking diverse content creators to produce positive and empowering content including self-help, stress relief, and body positivity materials. This paid opportunity offers $500 per photo and $1,400 per video submission for use across their multimedia platforms. No follower requirements - we welcome creators of all backgrounds, cultures, body types, and abilities.
Was this newsletter forwarded to you? Subscribe Here
Not on Creatorland yet? Join Here.
👋 Happy Networking!
~ Brian F.
Content We Referenced Today
Congress tries to catch up as more than 70 million content creators now earn money online - Just The News
Why Every Content Creator Should Know About NFT Marketplaces - Creatd
TikTok Tanked the Rules of Luxury, Study Confirms - Hypebeast