• Creatorland
  • Posts
  • Creatorland's Latest Partnership To Land You Brand Deals, YouTube’s $55 Billion Impact, and Instagram Boosts Creator Confidence

Creatorland's Latest Partnership To Land You Brand Deals, YouTube’s $55 Billion Impact, and Instagram Boosts Creator Confidence

In our 62nd newsletter, we cover Creatorland’s new partnership regarding brand deals for creators, YouTube’s $55B impact on the U.S. economy, and Instagram’s biggest campaign yet to help creators silence self-doubt.

🔥 We partnered with Sidewalker Daily to help you win more deals with curated insights, training, and industry expertise

Are you ready to land paid brand deals?

We’ve teamed up with Sidewalker Daily since they’ve helped tens of thousands of Creators, Influencers, and UGC Creators from around the globe land paid brand deals, scale their brand partnership income, and get paid their worth.

They work on both sides of the influencer industry (not just with Creators, but directly with brands, too) so they know exactly what companies are looking for when choosing Creators to partner with for brand campaigns. And in this free training, they’re breaking it all down.

What can you expect from their expert training?

⭐ Reasons Your Pitches Are Not Working and How To Fix It ⭐
⭐ The Pitching Materials You NEED To Get Paid Brand Deals ⭐
⭐ Media Kit Before & After So You Can See What Brands Expect ⭐
⭐ How To Pivot From Free Swag To Paid Partnerships (or get paid MORE) ⭐
…and So Much More

💰 YouTube’s $55 Billion Impact

In case it wasn’t already evident, YouTube just released new figures that shed light on how massive the creator economy has become. In 2024 alone, the platform’s ecosystem contributed more than $55 billion to the U.S. GDP and supported over 490,000 full-time jobs, according to data from Oxford Economics.

Much of that growth is fueled by YouTube’s revenue model. Unlike platforms that rely heavily on virality, YouTube offers mid-sized creators a consistent income. If you search for YouTube creators with 100K-1M subscribers, there’s over 500,000 creator channels. Depending on where you live and niche of content, creators with even less than that are making a full-time salary.

Despite the above, many still face hurdles when trying to access basic financial services like business banking, loans, or credit, even when they can demonstrate steady earnings. A bipartisan Congressional Creators Caucus has recently formed to address these gaps and bring greater legitimacy to this type of career.

For the full article from Amanda Silberling at TechCrunch, click here.

💪 Instagram Boosts Creator Confidence

Instagram just launched a campaign that’s all about helping creators push past self-doubt. Titled “Anyway,” the campaign stars Tyler the Creator alongside a roster of top talent to send a clear message: share your work, take creative risks, and stop worrying about how it’s received. Built from unscripted conversations with young creators, the campaign is designed to reframe the platform as a place where experimentation is not just welcomed but celebrated.

What are some real related product changes to this initiative? Quiet posting and Trial Reels are tools designed to lower the stakes for creators nervous about posting. Internal data shows these features are working: 80% of creators saw a reach boost after using Trial Reels. Instagram is also investing directly in rising talent through its new Drafts incubator program.

Why It Matters to Digital Creators

  • Instagram is investing in creator confidence and visibility

  • Trial Reels led to higher reach for 80% of users

  • The platform is encouraging experimentation and risk-taking

With new tools and support, the platform wants to help creators get unstuck and stop second-guessing their next post.

For the full article from Kristina Monllos at AdWeek, click here.

🔥 Hot Opportunities

🚨 Leverage Your VIP Connections: How to Turn Past Collaborators into Future Opportunities

Creatorland's VIP Connections feature is a game-changer for your creator career. This powerful tool scans your connected Gmail account to identify high-value contacts from your past collaborations and deal-related conversations. It's time to unlock your VIP Connections (for free, duh).

🤵 Mensuits.com is Seeking Influencers/Content Creators for the Summer Style Campaign (ASAP!)

Mensuits.com is seeking male influencers and content creators in the United States for a promotional collaboration involving their premium suit collection. Creators will receive $250 and a gifted custom suit valued up to $300 in exchange for engaging content. Applicants should have experience in fashion, strong videography skills, and a professional approach to brand collaborations. The application deadline is June 30, 2025, with no minimum follower count required.

😊 Earn $1,900 Per Submission: Create Positive, Empowering Content for 1Starr Enterprises

1Starr Enterprises is seeking diverse content creators to produce positive and empowering content including self-help, stress relief, and body positivity materials. This paid opportunity offers $500 per photo and $1,400 per video submission for use across their multimedia platforms. No follower requirements - we welcome creators of all backgrounds, cultures, body types, and abilities.

Was this newsletter forwarded to you? Subscribe Here

Not on Creatorland yet? Join Here.

👋 Happy Networking!

~ Brian F.

Content We Referenced Today

  1. YouTube says its ecosystem created 490K jobs and added $55B to the US GDP in 2024 - TechCrunch

  2. Instagram’s Biggest Campaign Yet Urges Creators to Ditch Self-Doubt - AdWeek