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- OnlyFans Founder Launches OF Rival, Sidemen Unveil $25M VC Fund, & The Creator Economy is the New American Dream
OnlyFans Founder Launches OF Rival, Sidemen Unveil $25M VC Fund, & The Creator Economy is the New American Dream
In our 58th edition, we're talking about a new OnlyFans competitor Subs.com, Sidemen's $25M venture splash, and the creator economy's rise as the new American dream.

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We're entering an exciting new chapter at Creatorland, and we want YOU to be part of shaping it.
We're gearing up for a major sprint of platform upgrades that will transform how creators build their professional presence and find opportunities. Some of the improvements we're working on include:
Deeper social media integration into your professional profile
Streamlined profile creation and management
Community-focused features including a dynamic newsfeed
Enhanced networking tools to help you find meaningful work and partnerships
But here's the thingâŚwe don't want to build this without speaking with some of you first!
Your experience and insights are invaluable. That's why we're inviting members to join us for 15-minute 1:1 feedback sessions to share your thoughts, experiences, and wishlist for Creatorland.
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đ¸ OnlyFans Rival Launches Subs.com

Tim Stokely, the founder of OnlyFans, has returned with a new subscription-based platform: Subs.com. Unlike the adult-focused reputation of OnlyFans, Subs aims to serve a wider creator base from podcasters and athletes to influencers and musicians.
Subs is mobile-first and integrates video hosting, paid subscriptions, and 1:1 interactions, with features like long-form âShowsâ and private video/audio calls. Moderation is handled with AI-powered tools and stringent ID verification. Stokely claims the monetization potential is massive: âIf Kylie Jenner converted just 0.5% of her Instagram following onto Subs at $10/month, sheâd generate $20 million monthly.â
Stokely positions it as a âcreator-firstâ platform â one built for mainstream adoption and brand safety. âWeâre not just building on whatâs been done before,â he added. âWeâre creating something wider-reaching.â With rising creator burnout and platform fragmentation, Subs is entering the market with timing â and ambition â on its side.
For the full article from Jonathan Prynn at MSN, click here.
đ Sidemen Unveil $25M VC Fund

Disclosure: Arcade.Media the management company affiliated with the Sidemen are advisors to Creatorland
The Sidemen, the largest YouTube collective in Europe, have launched a venture capital firm called Upside, backing consumer tech startups with investments between $125,000 and $625,000. With a combined following of 150 million and over 50 billion views, the group is investing in startups like Howbout (a social calendar app), Mile (a luxury membership platform), and Nimbi (plastic-free razors), offering not just capital â but built-in distribution across their media empire.
Unlike many celebrity-backed funds, the Sidemen are directly involved in evaluating deals and integrating portfolio companies into their content. âThey really do know what people will and wonât like,â said Upside general partner Jamie Elliott. âTheir buy-in is crucial â if they donât believe in it, it doesnât go into their ecosystem.
Why this matters for digital creators:
Creators are becoming hands-on investors, not just promo partners.
Social reach is being turned into equity and long-term wealth.
Upsideâs model lowers customer acquisition costs while accelerating brand growth.
The new generation of creators isnât just chasing trends â theyâre capitalizing on them.
For the full article from Hannah Prevett at The Sunday Times, click here.
đşđ˛ The Creator Economy is the New American Dream

The creator economy has become a new version of the American Dreamâfreedom, financial upside, and the chance to build a brand on your own terms. But as traditional careers continue to disappoint, many creators are realizing that success in this space comes with its own set of fragile foundations: reliance on cheap imported goods, algorithmic exposure, and short-lived trends.
Now, that foundation is shifting. Tariff hikes, the looming end of the De Minimis loophole, and a cultural shift toward âde-influencingâ are squeezing the creator economy from multiple angles. But this isn't a death knellâitâs a call to evolve. If creators and brands want to thrive, not just survive, theyâll need to double down on strategy, substance, and sustainability.
3 Shifts Creators Canât Ignore:
Tariffs & Trade Policy: prepare for rising costs. Diversify product partnerships and explore digital or locally sourced offerings to stay competitive.
De-influencing & Burnout: audiences crave connection, not just consumption. Double down on storytelling, values, and content that outlives trends.
Culture vs. Commerce: influence is moving beyond affiliate links. Creators who build communities, not just conversions. will win long-term.
For the full article from Eli Williams and Clara Malley at Muse by Clios, click here.


đĽ Hot Opportunities
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đŁ Calling Talent Managers: Weâre Hiring Creators!
Weâre actively sourcing creators on YouTube, TikTok, and Instagram in the following verticals for a paid campaign: finance, entrepreneurship, news & commentary, hustle and productivity, tech and future-facing content.
If you manage creators in these categories and want to learn more, reply to this email â weâll send over a brief + rates.
Campaigns are already in motion, and weâre hiring 5-10 new creators daily!
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đ Happy Networking!
~ Brian F.
Content We Referenced Today
OnlyFans founder Tim Stokely launches new rival content platform - MSN
Sidemen YouTube collective launches venture capital firm - The Sunday Times
Shill or Be Shilled: What the Creator Economy Says About Us - Muse by Clios