🎯 Instagram's New AI-Enabled Creator
Marketing Solutions

Instagram just rolled out a suite of AI-powered tools designed to supercharge how brands and creators connect—and it’s a big win for digital creators. 

The updates, built into Instagram’s Creator Marketplace and Ads Manager, help brands find the right creators faster using AI-driven recommendations, keyword search, and deeper creator insights. Think better visibility, more partnership opportunities, and a clearer path to monetization.

Why It Matters to Digital Creators

• Greater discoverability through keyword search and AI recommendations

• Enhanced creator profiles with playable Reels and badges for experienced creators

• Streamlined brand outreach with direct email contact built into the platform

• More campaign opportunities via active Partnership Ads shown on profiles

• Improved monetization through new API support and expanded ad placements

With brands able to search terms like “gluten free desserts” or “gadget unboxing,” niche creators now have more ways to get discovered and land deals that align with their content and audience.

^{For the full article from Mark Mwachiro at AdWeek, click here.}

🎨 Canva Supercharges Its Platform With AI Tools

Canva has just taken a major leap forward by integrating a full suite of AI tools into its platform, signaling a bold shift toward intelligent, all-in-one content creation. The new “Canva AI” assistant can generate images, write copy, suggest design ideas, and even create interactive mini-apps through simple prompts using a feature called Canva Code.

For digital creators, this means a streamlined, more powerful workflow. Canva’s AI can now modify photos with one click, generate lighting-aware backgrounds, and offer smart suggestions across visual, written, and data-based content.

The addition of Canva Sheets with Magic Insights and Magic Charts further transforms the platform, allowing users to turn raw data into branded visuals instantly, with integrations from sources like HubSpot and Google Analytics.

^{For the full article from Ivan Mehta at TechCrunch, click here.}

🚀 Whalar President on What’s Next

Jo Cronk, President of Whalar North America, believes the creator economy isn’t just here to stay—it’s reshaping entertainment, advertising, and culture. After leaving the traditional agency world, Cronk has become a vocal advocate for creators, pushing for DEI, embracing AI, and encouraging creators to think beyond platforms like TikTok. She sees creators as the future of mainstream media, not a side industry.

Key Takeaways from Jo Cronk

• Creators are moving from niche to mainstream—think Issa Rae and beyond

• AI is a creative partner, not a threat

• DEI is good business, not just good values

• Platform diversification is critical for long-term growth

• The creator economy is the next phase of entertainment, not a passing trend

As Cronk puts it, this isn’t the “Wild West” anymore—it’s the foundation of what’s next. Those who adapt, innovate, and stay intentional will lead the future of storytelling.

^{For the full article from Christine Champagne at Muse, click here.}

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👋 Happy Networking!

~ Brian F.

Content We Referenced Today

1. Meta’s Instagram Announces New AI-Powered Tools, Creator Marketing Solutions - AdWeek

2. Canva is getting AI image generation, interactive coding, spreadsheets, and more - TechCrunch

3. Whalar N.A. President Jo Cronk on Why She Believes in the Creator Economy and Where It's Going - Muse