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Exciting News from Our Team!

Creatorland Updates:

• 🚀 10,000 Monthly Active Members

• 🚀 28,000 New Connections Created

• 🚀 7,000+ New Members

• 🚀 50,000 Member Milestone

🔥 50K Members Strong — And Counting!

We’ve officially hit 50,000 Creatorland members, and the momentum is incredible. From emerging content creators to seasoned professionals, our community is thriving with collaboration and opportunity.

Something big is coming to supercharge your connections…soon you'll have smarter ways to rediscover past contacts and unlock new opportunities. Stay tuned!

💰 Meta’s Bold Move to Win Over TikTok Creators

Kudos to Amanda Perelli and the team at Business Insider for uncovering this report on Instagram's aggressive strategy to dominate the short-form video space. Meta is pulling out all the stops to lure TikTok creators, and the numbers are staggering.

Big Money Offers — Up to $300,000 for Exclusive Content

• Meta is paying creators between $2,500 to $50,000 per month, depending on their tier.

• One eye-popping contract offers $300,000 over six months if creators meet specific requirements, such as:

  • Posting 10 new Reels per month

  • Ensuring exclusivity to Instagram for three months

  • Engaging with fans daily and sharing two Reels as IG stories monthly

The Challenge of Exclusivity

Despite the jaw-dropping paychecks, not all creators are jumping on board. The stringent requirements, including posting 25% more on Instagram than other platforms, have left some creators feeling frustrated. One manager even described the deal as "untenable."

A Second Offer: $90,000 Over Six Months

A more "modest" package offers creators $15,000 per month to post at least eight exclusive Reels per month over a six-month period.

💡Bonus Incentives

Meta isn’t stopping there. Their new "Breakthrough Bonus" program offers up to $5,000 within three months to jump-start growth for TikTok creators transitioning to Instagram and Facebook.

What does this mean for creators?

With TikTok's U.S. future in question, Meta is seizing the moment to position Instagram as the go-to platform for short-form content. Creators now face a crucial decision: stick with TikTok or cash in on Instagram’s lucrative deals.

^{For the full article from Amanda Perelli at Business Insider, click here.}

📊 Instagram’s New Performance Metrics

Instagram just dropped some powerful updates to help creators optimize their Reels and increase engagement. If you're serious about growing your audience, these new insights are game-changers. Here's what's new:

View Rate Insights

• Measure what percentage of viewers watch beyond the first three seconds of your Reel.

• Compare each video's retention against your average performance to see what's keeping viewers engaged.

• Filter by followers vs. non-followers to gain deeper audience insights.

Why it Matters: Longer watch times are now the key driver of Instagram reach, making viewer retention critical to your content's success.

Views Over Time Analytics

• Monitor how viewership trends evolve after posting.

• Compare engagement between followers and non-followers.

• Identify when engagement drops off to refine your content approach.

Performance Tips for Creators

Instagram has also introduced quick notes within the performance overview for video clips. These comparative insights help creators make data-driven decisions and adjust their strategies for better engagement.

^{For the full recap from Andrew Hutchinson at SocialMediaToday, click here.}

🤔 Are Millennial Brands on the Decline?

Over the past decade, millennial-founded brands built a strong identity around curated perfection. However, that world has disappeared, and these once-beloved brands are struggling to remain relevant.

What Went Wrong?

Several key factors contributed to the decline of the millennial brand:

• Reliance on Organic Social Media: Millennial brands thrived when content reached audiences without paid promotion. The shift to a pay-to-play model after 2018 made this unsustainable.

• Ad Dependency: When organic reach vanished, brands became heavily reliant on paid ads, neglecting authentic audience-building strategies.

• Cringe at Authenticity: Platforms started rewarding storytelling and founder-driven content. Yet many millennial founders, raised on polished perfection, struggled to adopt this style.

@thetrevorcrump

I’m not saying millennial brands can’t win. I’m just saying that a lot of the things us millennials built our business on have changed ove... See more

^{For the full recap from Trevor Crump, click here.}

🔥 Hot Opportunities

🤝 Stan x Creatorland Affiliate Partnership (30-Day Free Trial)

We’re thrilled to announce a partnership between Stan and Creatorland, designed to empower creators like never before. Together, we’re combining Creatorland’s professional networking tools with Stan’s innovative platform to unlock new ways for creators to connect, grow, and monetize.

🎧 Earn Extra Revenue on Your YouTube Shorts with Mushy Media's Music Program

Mushy Media is inviting YouTube Shorts creators with over 2.5 million monthly views to join their music monetization program, allowing them to use licensed music tracks as background music while earning a tiered revenue share of up to 75%.

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👋 Happy Networking!

~ Brian F.

Content We Referenced Today:

1. Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms - Business Insider

2. Instagram Adds New Views Insights To Guide Creative Performance - SocialMediaToday

3. The Death of the Millennial Brand - Trevor Crump

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