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- Creatorland Newsletter #33 | New (free) AI Tools & University, How Mr Beast Pitches Brand, TikTok Affiliates & Bezos' Shein Competitor Haul
Creatorland Newsletter #33 | New (free) AI Tools & University, How Mr Beast Pitches Brand, TikTok Affiliates & Bezos' Shein Competitor Haul
In this edition, we explore our new AI-powered Co-Creator, launch Creatorland University, dive into MrBeast's brand pitch strategies, and much more from TikTok, Amazon, and the rest of the creator economy!
👋 Hey hey Creatorland Community!
In today’s newsletter
Meet Co-Creator Your Free Ultimate Ai Sidekick for Creators & Brands
Introducing Creatorland University!
Influur Timely Payouts for Creators: Miami-based startup Influur stands out by ensuring two key promises: rapid response times from creators and reliable financial tools that guarantee on-time payments.
Inside MrBeast’s Brand Deals: Court filings from October reveal fresh insights into how MrBeast pitches his vast audience to brands, showcasing strategies behind his blockbuster sponsorships.
Amazon Challenges Temu and Shein: Amazon has launched Haul, a new outlet with a bold approach—products capped at $20.00 USD. This move is aimed squarely at rivaling low-cost retailers like Temu and Shein.
Creatorland Updates
🤖 Meet Co-Creator: The Ultimate AI Sidekick for Creators & Brands
Co-Creator just dropped - our custom GPT that's completely free with an OpenAI account. Built with insights from LinkedIn senior team members and top voices in the creator economy, it's about to change how you navigate the creator space.
For Creators:
Craft killer profiles that catch attention
Level up your projects & highlights with AI-powered tips and ease. You can literally upload a video to Co-Creator of a brand collab and it will populate your project content for you!
Nail your brand pitches and negotiations
Get personalized tips for your content niche
Try prompts like "Help me structure my TikTok campaign project" or "What should I include in my brand pitch?"
Bonus for Talent Managers:
Position clients for long-term wins
Craft wrap reports that impress
Nail those brand negotiations
Build stronger creator rosters
Ready to level up? Hit up Co-Creator now and see what it can do for you! Or head over to our all new prompts guide to kickstart your Co-Creator journey now! 👇
📚 Introducing Creatorland University: An all new section of Creatorland designed to help you master the basics and thrive in your career!
Just launched: A comprehensive resource hub designed to help you master every aspect of the creator economy. From day one basics to advanced strategies, we've got you covered.
What's Inside:
Deep dives into platform features you didn't know existed
Pro tips for maximizing your reach and opportunities
Step-by-step guides for building your creator brand
Expert strategies for landing brand deals
Coming Soon:
Live Q&A sessions with industry leaders
Interactive workshops
Community success stories
Trend analysis and market insights
Start exploring at newsletter.creatorland.com/c/university
Got a topic you want us to cover? Hit reply - your suggestions shape our content roadmap.
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📰 Creator Economy News
💪 TikTok's Latest Power Move: Native Affiliate Links Are Here
TikTok just dropped a game-changer for creators - native affiliate integrations with basically everyone that matters. We're talking Amazon, Walmart, Target, LTK, Rakuten, and more. No more "link in bio" struggles!
Here's what's cooking:
Add product links directly in your videos through TikTok One
Links show up in comments under "Related Product" (way cleaner than those TikTok Shop tags floating all over videos)
Works with all the major affiliate networks (Amazon, Target, CJ, Impact, you name it)
Why this is actually huge:
Creators can finally earn affiliate $$ from organic videos (goodbye awkward promo codes)
Makes it super easy for viewers to buy stuff they see in videos
Gives TikTok even more shopping power (watch out, Instagram 👀)
The best part? It's dead simple to use. Just hit Content Disclosure and Ads in your settings, tap More Options, and boom - you're linking products and making that affiliate money.
👑 Inside MrBeast's Brand Deal Playbook
Ever wonder how Jimmy lands those massive brand deals? Thanks to some spicy court docs from October, we've got a peek behind the curtain at how Team Beast pitches to brands. Spoiler alert: these numbers are WILD.
The pitch deck breakdown:
200M unique viewers monthly (that's like... two whole TikToks 😅)
2B monthly views across platforms (casual flex)
70% male audience, mostly Gen Z and Gen Alpha (aka every brand's dream demo)
But here's where it gets interesting: Jimmy's not just selling eyeballs - he's selling the MrBeast experience. We're talking:
Next-level stunts (like literally burying himself alive for 50 hours)
Creative brand integrations that don't feel forced
Massive social impact (philanthropy + eco initiatives = brands eating it up)
The secret sauce? His team knows how to make brand deals actually entertaining. When Verizon or GM want to push electric vehicles, they're not getting a boring ad - they're getting a MrBeast-style spectacle that people actually want to watch.
🛍️ Amazon's Coming for Temu & Shein With 'Haul'
Looks like Amazon's finally had enough of watching Temu and Shein steal the bargain-hunting crowd. Their answer? A new shopping experience called Haul that's giving major "if you can't beat 'em, join 'em" energy.
The lowdown:
Everything's under $20 (most stuff under $10!)
Mobile-only shopping (very Gen Z of them)
Think $3 jewelry sets and other crazy cheap finds
Delivery in... checks notes... two weeks 😬
Here's the tea 🫖
Amazon's trying to have it both ways. They want those Temu/Shein prices but with "Amazon-backed guarantees" (whatever that means in beta). But let's be real - analysts are already side-eyeing the whole thing, pointing out all the usual budget shopping red flags:
Questionable quality (shocker)
Not exactly eco-friendly
That shipping time though...
Will it work? Who knows, but watching Amazon try to out-Temu Temu is going to be interesting 🍿
🔥 Hot Opportunities
🚨 Arcane x Boba Bear: Creators Wanted for Netflix's Award-Winning Show Pop-Up!
I’m super pumped about this one, one of the best show’s all time and Boba Bear is delicious! You can lock in a VIP experience in LA’s Koreatown with Boba Bear or apply for a UGC & commission opportunity anywhere in the country.
🤵♀️Mensuits.com is Seeking Influencers/Content Creators for Fall/Winter Promo (ASAP!)
🎵 Makromusic is Seeking TikTok & Instagram Creators
That’s a wrap for Creatorland Newsletter #33! Stay tuned for more exciting updates, including fresh job listings and the latest highlights from Creatorland Insider.
👋 Happy Networking!
~ Brian F.
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