👋 Hey hey Creatorland Community!

Creatorland Updates

🚀 Decision Makers Love Creatorland!

We're thrilled to announce that 10,000 marketers, entrepreneurs, and decision makers from the world's top brands are now active on Creatorland! From Apple to TikTok, Meta to Target, industry leaders are choosing Creatorland to discover and connect with creative talent.

What does this mean for creators? One in four Creatorland members can hire you! That's right - 25% of our community consists of people actively looking to collaborate with and hire creative talent. Now that's a ratio we can get behind!

🔍 Powerful New Search Experience - Now Free for Everyone!

Our game-changing search tool is now live at creatorland.com/search, allowing you to explore our community of 42,000+ members like never before:

Finding the right creator talent shouldn't cost thousands or require multiple platforms. That's why we're giving away powerful search tools (worth thousands per month) completely FREE to all Creatorland members!

Our new search experience at creatorland.com/search lets you:

• Filter across 18 social platforms and follower ranges

• Find collaboration partners and industry peers

• Create targeted lists for campaigns and outreach

• Connect directly with 42,000+ creators and professionals

Whether you're a creator looking to collaborate, or a brand searching for your next partnership, we've made it simple and free. Because we believe in making the creator economy more accessible for everyone.

🗺️ Coming Soon: Major Platform Updates!

We're cooking up some incredible features to make your Creatorland experience even better:

1. Enhanced Activity Feed  

• Track your network's achievements and updates  

• Stay informed about your connections' latest projects  

• Never miss an important milestone in your network

2. Integrated Social Content

• View TikTok, Instagram, and YouTube content directly in Projects & Highlights

• Seamless playback integration  

• Showcase your work more effectively than ever

3. Global Discover Experience  

• Filter content by platform, network, and project type  

• Increased visibility for your portfolio and profile  

• Enhanced networking opportunities through content discovery More ways to get your work in front of decision makers

Stay tuned - these exciting updates are just around the corner!

Creator Economy News

📩 Instagram upgrades DMs with focus on creators

Instagram has introduced new DM features aimed at improving message management for creators.* Now, the app is introducing tools that will allow users to sort and filter their “message requests” — meaning those messages that don’t arrive in their main inbox, based on controls the user sets.

• New “Sort & Filter” Options: Creators can now overlay filters to sort message requests by factors like recency, follower count, or verification status, making it easier to highlight messages from verified accounts, brands, and other creators.

• Story Replies Folder: Instagram’s dedicated “Story Replies” folder allows all story-related messages to be accessible in one place, helping creators easily monitor audience engagement from stories.

• Enhanced DM Experience: Instagram’s update addresses feedback from creators worldwide about DM management challenges, with Instagram head Adam Mosseri promising continued improvements to creator messaging tools.

🇺🇸 Creators weigh content and costs of election-driven marketing blackout

With the U.S. presidential election just around the corner, many creators and brands are rethinking their content strategies, weighing the pros and cons of going dark or adjusting their posts to fit the election’s intensity.* Some agencies are advising creators to pause or reduce content while others are planning post-election strategies based on the potential outcomes. Here’s how the creator space is navigating the political climate, costs, and strategies leading up to election day and beyond.

• Adjusting Content and Campaigns: Not all creators plan to completely pause their posts. While some are temporarily scaling back, others see this period as a chance to engage audiences looking for a break from election content, tailoring messaging for post-election reception depending on the results.

• Cost Implications: With political ad spending ramping up, platforms like Meta and YouTube are experiencing inflated ad costs. Many brands are pulling back on paid campaigns until after the election to avoid competing with high-budget political ads, allowing for better engagement and budget use in the holiday season.

• Post-Election Scenarios: Agencies are developing plans that vary based on potential election outcomes. For example, a Harris win might foster optimistic brand messaging, while a Trump win could lead to a more cautious approach, particularly for brands whose messaging aligns closely with sensitive issues like women’s rights and tech regulations.

💰 Who are the wealthiest people in the fast-growing creator economy?

The creator economy is booming, with the 50 wealthiest creators generating an impressive $720 million, according to Forbes' 2024 Top Creators List.* This year's list showcases a growing trend: creators are expanding beyond social media, building brands, and even establishing their own media ventures. With a cumulative following of 2.75 billion, these top creators are shaping modern media and advertising while redefining digital influence.

• Top Earners: MrBeast leads the pack, followed by creators like Alix Earle, Jake Shane, and Alex Cooper of Call Her Daddy, who are using massive online followings to generate multi-million dollar incomes.

• Newcomers to Watch: Sixteen creators, including Haley Kalil, Amelie Zilber, and Flau'jae Johnson, made the Top 50 for the first time, indicating new momentum and diversity in the industry.

• Growing Influence: As creators evolve into entrepreneurs, they are building personal brands, streaming studios, and media channels, shifting from entertainment-focused platforms to owning more of their content production and audience engagement.

🔥 Hot Opportunities

🚨 17 West: Join Official TikTok LIVE Agency: Get Expert Training & Monetization Support

🤵‍♀️Mensuits.com is Seeking Influencers/Content Creators for Fall/Winter Promo (ASAP!)

🎵 Makromusic is Seeking TikTok & Instagram Creators

MEMBER EXCLUSIVE! Creatorland is thrilled to offer you an exclusive spot at PodXperience!

⭐ Is Your Creator business generating the revenue you deserve? PodXperience is Your Solution!

If you're like many creators, you're passionate about your content, but converting casual viewers into dedicated clients—and growing your content into a real business—feels like a mystery. Many creators struggle with understanding digital marketing and harnessing the power of social platforms, missing out on opportunities to monetize their passion. PodXperience is Your Solution!

Join us on November 12th to learn the tools and strategies that transform your content into a powerful business asset. Hosted by industry leaders Elizabeth Gearhart and Stacy Sherman, this event will help you take control of your growth, revenue, and audience engagement.

What You’ll Gain at PodXperience:

• Warren Miles-Pickup: Learn the “product staircase” approach to turn casual listeners into high-paying clients. Warren, founder of Pixel True and Marketing Motivators, shares his proven digital marketing strategies designed for creators.

• Kay Allison: Discover how to drive explosive growth on TikTok! Kay will walk you through a live demo on leveraging TikTok for leads, drawing from her own viral success that brought in over 200 leads in just one week.

Reserve Your Spot Today! Whether you’re joining us in-person at 41 River Rd. Summit, NJ, or tuning in via Zoom, this is your chance to learn how top creators make podcasting profitable. Secure your spot before it fills up!

That’s a wrap for Creatorland Insider #31! Keep an eye out for more exciting updates soon, including new job listings and the latest from Creatorland Insider.

👋 Happy Networking!

~ Brian F.

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Articles Referenced Today:

1. Instagram upgrades DMs with focus on creators – TechCrunch

2. Creators weigh content decisions and costs of election-driven marketing blackout – Digiday

3. Who are the wealthiest people in the fast-growing creator economy? – InvestmentNews