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- Creatorland Newsletter #30 | Creators Remain a Top Investment for Marketers, Creatorland Insider, Notion Productivity Features, and more!
Creatorland Newsletter #30 | Creators Remain a Top Investment for Marketers, Creatorland Insider, Notion Productivity Features, and more!
Today’s Creatorland topics include: Creators remaining a top investment for marketers, new productivity features from Notion, investing in AI, and more creator economy updates shaping 2024!
Brian Freeman
October 30, 2024
In partnership with
👋 Hey hey Creatorland Community!
In today’s newsletter
Creatorland Insider: Gain access to detailed analytics, personalized job alerts, and priority listings to accelerate your career growth.
Annual Creator Marketing Study: LTK and Northwestern University’s Retail Analytics Council reveal that more than half of brands plan to increase creator budgets in 2025.
Notion’s New Productivity Features: At its first global conference, Make With Notion, Notion introduced productivity upgrades and a preview of its new email tool.
Hesitant to Invest in AI: Erin and Sara Foster, co-founders of Oversubscribed Ventures, shared their unique perspective on why they’re hesitant to invest in AI despite its prominence.
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Creatorland Insider
Unlock your Backstage Pass with Creatorland Insider & watch the opportunities roll in.
Key Updates:
Pro-Level Features: Access in-depth analytics, job match notifications, and priority listing to fast-track your career.
AI-Powered Talent Manager: Get customized insights, negotiate deals, plan content, and manage collaborations with ease.
Blueprint Reports: Monthly analytics for creators and brands, offering detailed growth insights and engagement benchmarking.
Why It’s For You:
For Creators: Stand out with job match notifications, priority search listings, and tools to manage brand deals. Access the Profile Views Dashboard to see who’s interested, helping you build connections faster.
AI-Powered Talent Manager: Get personalized insights on negotiating rates, pitching, and content planning. Monthly Blueprint Reports track your growth and engagement to showcase your value.
For Brands & Agencies: Creatorland simplifies hiring with advanced search tools and a creator applicant database. Promoted Creator campaigns and monthly insights ensure your outreach is efficient and impactful.
Interested in streamlining creator hiring & roster management? Creatorland Talent Solutions is here to help! Click here to learn more.
Creator Economy News
🧠 Foster Sisters Explain Why They Haven’t Invested in AI
At TechCrunch Disrupt 2024, Erin and Sara Foster, co-founders of Oversubscribed Ventures, shared their unique perspective on why they’re hesitant to invest in AI despite its prominence.* The Foster sisters prioritize a consumer-first approach, drawing on their creative backgrounds as clothing designers and media creators.
A Reluctant Stance on AI: While AI has become a major area of investment, the Foster sisters are hesitant, with Sara admitting she hasn’t even downloaded ChatGPT. For Erin, who is also a TV writer, generative AI feels particularly threatening to creativity, citing her experiences with the recent Hollywood writers' strike as evidence of the tech's limitations.
Staying True to Their Creative Roots: The Fosters lean heavily on their backgrounds in media and design, approaching venture capital as creatives first and investors second. They focus on authenticity, explaining that they’re not “cosplaying as fund managers” but rather bringing their unique experiences to the field to support brands they genuinely connect with.
Focus on Consumer Tech: Oversubscribed Ventures prioritizes consumer-focused brands that align with the Fosters’ established audience and ecosystem, such as their clothing line, Favorite Daughter. The sisters believe their value lies not in typical VC strategies but in their unique network and influence, offering founders direct access to their engaged consumer following.
🏷️ LTK and Northwestern University Creator Marketing Study
LTK, in partnership with Northwestern University’s Retail Analytics Council, recently published its annual Creator Marketing Study, highlighting creators’ growing influence in digital marketing strategies for 2025.* The study reveals that brands are increasing budget allocation to creator-driven campaigns across diverse media, with creators now pivotal in expanding reach, enhancing audience engagement, and driving conversions across marketing channels.
Budgets and Reach: Over 50% of brands plan to increase their budgets for creators, with 93% noting a stronger role for creators in 2025 strategies, often spanning multiple channels beyond social media.
Media Impact: Creator content is used in connected TV, display ads, and beyond, boosting campaigns significantly; LTK’s CTV ad tools and LTK Boost enable instant shopping experiences and drive 86% more impressions.
AI and Analytics: Brands are leveraging AI, particularly LTK Match, to identify ideal creator partners, resulting in enhanced engagement, with AI-enabled campaigns yielding up to 5x the engagement per creator.
📩 Notion Launches New Productivity Features and Previews Notion Mail
Notion’s inaugural global conference, Make With Notion, showcased a range of new productivity tools designed to enhance user experience and streamline workflows.* The updates include new features such as Forms, Layouts, and Marketplace, as well as advanced automation capabilities and a preview of Notion Mail, a novel approach to email management.
Enhanced Forms and Layouts: Notion’s new Forms tool integrates data collection into users’ workflows, allowing responses to trigger tasks and notify stakeholders instantly. Layouts enable users to customize page structures, helping them organize data by project or task type.
Advanced Automations: The update brings customizable automations with integrations for Gmail notifications, formula-based workflows, and web request actions, enabling automated interactions with other platforms. This streamlines repetitive tasks and offers real-time adaptability.
Marketplace & Notion Mail Preview: The new Marketplace provides a platform for template discovery, with built-in payment features for creators. Meanwhile, Notion Mail introduces a flexible email experience, integrating Gmail with Notion’s workflow tools to streamline scheduling and communication.
🔥 Hot Opportunities
🎧 Makromusic is Seeking TikTok & Instagram Creators -
That’s a wrap for Creatorland Insider #30! More exciting news is coming soon, including fresh job openings and Creatorland Insider updates. Stay tuned!
👋 Happy Networking!
~ Brian F.
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