Creatorland Newsletter #26 | New Search & Jobs, Creator Economy's Political Impact, & Hot Opportunities!

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👋 Hey hey Creatorland Community!

In today's newsletter

Creatorland Updates

🚀 40,000 Members and Counting!

We're thrilled to announce that our Creatorland community of industry defining creatives, tastemakers, and dealmakers has grown to 40,000 members! Your support and engagement have been instrumental in building this vibrant ecosystem for creators and professionals.

🔍 Powerful New Search Experience

We've launched an incredible new search experience at creatorland.com/search. This robust tool allows you to:

• Search all of Creatorland's members by key terms, username, and first/last name

• Filter search results or create filtered lists using 9 categories with 40+ options including:

  • Follower range across 19 different social platforms

  • Creator type

  • Collab interests

  • Creator type

• Mix and match filters for highly targeted results

• Best of all? It's completely free for all members!

💼🪩 New Job Board jobs.creatorland.com!

Our new job board is live! Whether you're hiring for a full-time role, seeking UGC creators, affiliate partners, or filling a holiday campaign, you can now post opportunities in the creator economy for free. Post a free job/campaign/partnership opportunity with this form.

🌟 Creatorland PRO is Getting a MAJOR Upgrade! Book a demo here.

👉 Book a Demo here, or click below to see what’s new 👇

After spending the last few months working with over 100 brand and agency partners, generating 1000s of applications to opportunities listed on our job boards we're excited to share a whole new hiring and talent management experience in CreatorlandPRO for brands and agencies looking to save time, hire the best, and master the art of creator marketing.

Select Features Include:

• Custom Dashboard & Blueprint Reports for data-driven decisions

• Promoted Jobs/Campaigns/Opportunities to Direct to Qualified Candidates

• Talent Roster Database with expanded creator insights

• Member search & list building

• Premium support with strategy sessions & hiring support

Interested in supercharging your holiday campaigns and creator partnerships?
Book a demo here to learn more!

Creator Economy News

• 🗳️ Creators Shaping the 2024 Presidential Election
  
  The creator economy is playing a pivotal role in the upcoming election. Politicians are tapping into the creator economy to engineer virality and connect with younger voters according to AdWeek. Key trends include:

  • Livestream chatrooms becoming crucial organizing spaces

  • Politicians embracing the influencer mindset

  • The DNC giving speaking slots to influencers with a collective 24 million followers
    

• 💰 Creator Economy Now Critical to Digital Marketing
  
  A new report via Yahoo Finance highlights the creator economy's growing importance in digital marketing:

  • Short-form content on platforms like TikTok and Instagram Reels is driving growth

  • Content creation is emerging as a viable and lucrative career path for Gen Z, with 57% of GenZ wanting to be Influencers & content creation being the 4th highest paying industry in the USA.
    

• 🏛️ White House Recognizes Creator Economy's Impact
  
  The inaugural White House Creator Economy Conference marked a significant milestone. Shoutout to Phil Ranta and Jim Louderback both friends of Creatorland who attended 😉!
  

  • President Biden acknowledged creators as "the future" of business

  • The creator economy is currently valued at $250 billion

  • Discussions focused on mental health, AI, and fair pay for creators
    

• ⚖️ TikTok Faces Tough Day in Court
  
  TikTok's battle against a potential U.S. ban took a challenging turn in a recent appeals court hearing, (read more in Kaya’s Article on The Information). Takeaways:
  

  • Judges focused more on national security concerns than First Amendment issues

  • The court seemed skeptical of TikTok's arguments comparing its ownership to other foreign-owned media outlets

  • Experts suggest the government may have an advantage as the case potentially heads to the Supreme Court

  • TikTok-backed creators emphasized the app's importance to their livelihoods and communities

🔥 Hot Opportunities

TikTok is partnering with top creators for launching some of the biggest brands in the world on TikTok Shop.
👉 Apply Here.

TikTok shop is taking the world by storm, and despite the shopping experience in the app looking like a crazed Temu fever dream, the opportunities for creators who lean in are massive. Here are just a few of the brands TikTok has lined up for expansion via their new Shopping experience - Too Faced, Dove, Dermalogica, L’Oreal, NYX, Murad, Crocs, Gatorade, Frito-Lay, Blue Bottle, and Philips!

TikTok has a major incentive to make TikTok Shop a hit for top advertisers, which means heavy distribution for their partners' TikTok Shop content. In fact, TikTok Shop's gross merchandise value grew by 480% in the US in Q4 2023 alone!

If you're a creator looking to score a major brand deal and make some serious cash, I suggest taking this new opportunity seriously. We have a job on our new Jobs Page now posted by TikTok's key accounts team for creators with over 500k followers that would pair them with the world’s largest brands. Interested? Apply now!

TikTok Launches Symphony Assistant (basically ChatGPT for TikTok Creators).

Creators are getting fired up over a new tool from TikTok that if you’re a TikTok creator just became your new best friend. Technically an extension of its ads product, but accessible to anyone, Symphony Assistant is a chatGPT like interface for providing creative analysis reports, providing insights on going viral, brainstorming ideas based on your content, and script writing. Here’s a snippet of the response it gave me to the most boring prompt ever “What is Symphony Assistant?” Check it out here.

That’s all for Newsletter #26! We have some awesome things in the works like a whole new education center, Creatorland University, Templates for making it easier to make amazing resumes & Projects, deeper integrations with top social media platforms and more. Stay tuned!

👋 Happy Networking!

~ Brian F.

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