Nat Geo launches Creator Cohort

This is not just another influencer field trip with a branded backpack.

The Disney-owned media brand is bringing eight creators into a six month program spanning Instagram, TikTok, and YouTube, focused on nature, science, history, travel, and wildlife.

Participants will get access to major moments like Earth Month activations, upcoming installments in the Secrets Of franchise, and even National Geographic Expeditions.

In exchange, Nat Geo gets what every legacy media company is chasing: platform-native distribution where younger audiences actually consume nonfiction content.

Instead of licensing content out, established brands are embedding directly into the creator layer. Access becomes currency. Credibility becomes collaborative.

The Dealsync beta is live. Here’s what we found in 45 deals of email history in 500 inboxes .

Last week I shared what we found in the first 30 days of our initial 500 Dealsync users' inboxes. The response was massive, so here's an update with 45 days of data.

For those who missed it: Dealsync connects to your Gmail and uses AI to find, categorize, and surface brand deals buried in your inbox. No manual sorting. No spreadsheets. It just works in the background.

We knew creators were drowning in email. We didn't know how much money was drowning with them.

Here's what we uncovered looking at 45 days of inbox activity across our first 500 users:

Over 31,000 legitimate brand deals identified. That's an average of 62 real deals per creator.

15 of those deals per inbox had never been responded to. Not declined. Not missed on purpose. Just buried under noise.

21,594 of those deals were brand new opportunities. Fresh inbound that needed attention, and weren’t responded to.

Nearly 10,000 unique brand contacts extracted. That's an average of 20 brands per creator inbox in less than 2 months! Personnel from companies they've worked with or could work with, all organized for follow-up and staying in touch.

At even conservative deal values ($3K-$8K per partnership), that's well over $3 million in potential opportunities across 500 people in 45 days.

We also filtered out over 942,000 irrelevant emails - 93% of everything in those inboxes was noise. We flagged an average of 7 scam offers per creator (3,426 total). And we identified 1,668 emails that needed human review - deals our AI wasn't confident about, so we surfaced them for the creator to decide.

Here's what gets us excited: we only looked back 45 days. Most of these creators have been working with brands for years. The full picture is almost certainly much bigger.

If you're managing brand deals through email - and let's be honest, almost everyone is - there's a very good chance you have unanswered money sitting in your inbox right now.

Dealsync was built to make sure you never miss another one.

Pizza Hut amplifies Crafted Flatzz

Pizza Hut amplified its Crafted Flatzz rollout with a creator-led film featuring Niharika NM, extending its national campaign into social-first environments.

The film leans into her comedic, relationship-style storytelling to highlight the product’s lighter crust and bold flavors in a way that feels native to digital platforms.

Rather than pushing traditional product messaging, the brand embedded the launch inside personality-driven entertainment. The result is distribution that feels organic, not interruptive.

What this means for creators

• Awareness alone is not enough. Big-budget campaigns spark reach, but creators sustain conversation where audiences actually spend time.

• Creator voice outperforms brand voice in discovery environments. Personality-led storytelling lowers resistance and increases relatability.

• Launch strategy now requires dual engines. Paid media builds scale, creator integration builds cultural traction.

• Entertainment is the delivery mechanism. Product features are no longer announced, they are woven into content people choose to watch.

Campaigns are no longer built just for visibility. They are built for feed-native amplification.

2026 TikTok creators to watch

TikTok just dropped its 2026 Discover List. Consider it the platform’s annual “pay attention to these people” memo.

The list features 50 creators across five categories: Educators, Foodies, Icons, Innovators, and Originators. It spans global markets and verticals, from science explainers and book lovers to beauty disruptors and TikTok Shop entrepreneurs.

TikTok says selections were driven by performance signals over the past six months, including views, growth rate, engagement, content output, and cultural impact. Translation: momentum you can measure.

The category mix says a lot.

Educational content keeps rising. Food remains one of the most durable discovery engines on the app. Innovators reward originality. Originators lean directly into commerce. TikTok is spotlighting not just who entertains, but who builds.

For brands, this is essentially a curated pipeline of emerging influence. For creators, it is proof that breakout growth is increasingly pattern-based, not luck-based.

🔥 Hot Opportunities

We’ve had 7 new jobs added in the past week from Logitech, Anker, Naked Curve (🌶️ spicy), Soniox, Hair Blending Systems, Create It & KINETK! So head over the jobs board and start earning.

For Brands - need creators for a gifting, affiliate, streaming, paid campaign, or anything else? Get creator candidates fast and free, just fill out this form or click below and get your first qualified candidates within 24-36 hours of going live. No hidden costs or fees.

Dealsync Ambassador Program Free Product + Referral Rewards

Want to get paid to promote Dealsync? Apply to become a Dealsync ambassador! 

Dealsync ambassadors receive free access to Dealsync, 15% commission on all referralls for 12 months, and other opportunities to win big.

Logitech Creator Program – Free Gear for Gaming & Content Creators (Products Valued $100–$1,500+)

Logitech is running two creator programs offering free gear to gaming and content creators—no minimum follower count required. Whether you're a streamer, gamer, podcaster, or UGC creator, you can apply to receive products like mice, keyboards, webcams, microphones, lighting, and more (valued $100–$1,500+).

You'll also get Streamlabs Ultra trials and pre-release access to new products. Paid opportunities may be available for larger creators.

KINETK Seeks Creators to Test Content Protection Platform ($50 Gift Card + Free Premium Access)

KINETK, a venture-backed content protection platform, is looking for creators to beta test their new tool that tracks where your content travels across the internet—and protects it from theft, uncredited reposts, and misuse. In exchange for a short 15-30 second video sharing your experience, you'll receive a $50 gift card + 2 weeks free premium access.

If you've ever had your content stolen or reposted without credit, this one's for you.

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👋 Happy Networking!

~ Brian F.

_{Content We Referenced Today}

• _{MrBeast’s company buys Gen Z-focused fintech app Step - https://techcrunch.com/2026/02/09/mrbeasts-company-buys-gen-z-focused-fintech-app-step/}

• _{Apple Launches Video Podcasts, Taking Aim at YouTube's Creator Economy - https://www.techbuzz.ai/articles/apple-launches-video-podcasts-taking-aim-at-youtube-s-creator-economy}

• _{The Creator Economy Is Booming—but Most Creators Still Don’t Own Much. Can That Change? - https://www.forbes.com/sites/jasminebrowley/2026/01/27/the-creator-economy-is-booming-but-most-creators-still-dont-own-much-can-that-change/}