The Creatorland Newsletter is Here! Check Out What's Hot in the Creator Economy

👋 Hey hey Creatorland Community!

We’re so excited to be launching our first newsletter to the Creatorland waitlist now over 500m followers strong amongst thousands of creators and industry professionals.

Our new bi-monthly newsletter (what you’re reading right now) will include highlights from what we’re working on, industry news, insider tips and tricks, shout-outs + features of the awesome creators who are leaning into Creatorland and so much more, right in your inbox!

What’s new at Creatorland HQ?

For our OG members who joined this waitlist last year, THANK YOU for sticking with us as we learn and grow alongside you and ensure we build the ultimate solution for helping creators and professionals in the creator economy grow their careers.

We’ve spoken to hundreds of creators, talent managers, and brands to deeply understand the biggest pain points in the creator economy. Here’s what we’ve learned:

1. Creators need more opportunities

2. Education & Learning from people who’ve found success is in short supply

3. Networking with other professionals is hard to come by

Our solution to these 3 biggest pain points is going live with our first creators during the first week of April. Stay tuned for updates on that as we start releasing creators from the waitlist. Watch your inbox!

The Latest from The Creator Economy

#1: TikTok Introduces Paywalled Content with TikTok Series.
Allowing creators to create longer videos (up to 20 minutes) and create a series of "premium content." Creators will be able to set custom prices for their series. TikTok series is an opportunity for educational series, mini tv series 👀, and more.

#2: Zach King takes us along his Production Process with celebrities on Twitter.
"For any other creators that want to work with actors or celebrities in their videos, here’s a thread on what our production pipeline typically looks like at my studio."

#3: YouTube backs off strict Profanity Regulations.
YouTube rolled out an update last November that said that videos that contained swearing in the first 15 seconds may be ineligible for monetization.

#4: Head of YouTube, Neal Mohan explains algorithm changes & new product features in this interview on YouTube.
Neal says they're working to keep YouTube a platform that supports their creators to make careers from their talent, and new algorithm changes are designed to reinforce that.

Tips

8.4m views on a YouTube Short & 12.4k new subscribers in 2 weeks, here’s how that happened.

We went viral for the first time with this YouTube Short. This video received 8.4m views over 2 weeks. It was 0:21 seconds long.

Here’s what we learned.

In the Short on YT, Caytie (our social manager) used hooks to grab viewers' attention. By introducing the concept in the first 2 seconds and using visual hooks, 81% of viewers were immediately engaged.

The structure of the video also resulted in nearly 100% of viewers watching the entire Short. Sometimes more than once.

The structure she used: Hook preview, hook summary, the topic of the Short (Harry’s pants rip), follow-up hook (Jennifer Aniston), conclusion. All in 21 seconds!

We also saw 4100% subscriber growth on our YT channel. So far because of this Short, we’ve seen subscribers grow by 12.4k. YouTube Shorts might be one of the best ways to grow your audience right now.

Share your success stories on socials with us at [email protected] for a chance to be featured in our next newsletter!

What people are saying

We asked a few creators what they’re looking forward to about Creatorland. Here’s what Sciarra & Beth shared with us. Share your expectations with us at [email protected] for a chance to be featured on our site or next newsletter!

Join the Community!

This is your personal invite to join 400+ Creators in sharing, learning, collab'ing, and unlocking new opportunities in our Discord community.

We can't wait to see you there!

That’s it for our first Creatorland newsletter!

👋 - Brian & the Creatorland Team