Creatorland Newsletter #6 | 600+ New Profiles, YouTube cuts follower requirement in HALF, And Ep. 02 of Creator Landscape is LIVE!

👋 Hey hey Creatorland Community!

Creatorland Platform Updates

600+ Creators & Professionals were given access to the platform!
We are beyond excited to announce that last week we gave 600+ Creatorland early-access members access to their profiles for the first time.

We’ve been SUPER impressed with many of these profiles!

Check out these awesome creators: Brozrdz, stylebymalvika, cheddararchez, therockstarcat, & alexmills.

And these awesome professionals from the creator economy: erickbrownstein, briandunbar, & notluke.

It’s been amazing to see creators from all parts of the creator economy and their professional counterparts like agency owners, researchers, and creator economy founders leaning into Creatorland and taking their first steps to building a portfolio of their past work.

Here’s a snapshot of what a project can look like. We suggest clicking on one of the profiles above and navigating to “portfolio” to see what people are building.

What’s next for Creatorland

At the beginning of June we rolled out an overhaul of projects. This week we introduced our connections feature and syncing your Google contacts to find people you know on Creatorland and in the creator economy.

Next week comes unlimited direct messaging between connections, more early access users being granted access and lots of enhancements and tweaks, so stay tuned Creatorland friends!

The Latest from The Creator Economy

• YouTube cuts YPP follower requirement in HALF!

  YouTube is expanding its YouTube Partner Program (YPP) to offer earlier access and lower eligibility criteria, allowing creators to start earning money sooner. Eligible creators with 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3 million Shorts views in the last 90 days can unlock fan funding features and promote their own products through YouTube Shopping.

• Do you watch TikTok while you fill your gas tank? Either way- you’re about to…
  TikTok has partnered with @fueledbygstv to bring TikTok to gas station screens all over North America.

• Influencers make an appearance at the Cannes Lions Festival

  Influencer marketing is making a significant impact at the Cannes Lions festival, with more influencers attending and brands investing in dedicated activations. Companies like Captiv8 and Influential are hosting events and bringing in creators to engage with marketers and develop long-term relationships.

• The diet coke girlies brought Coca-Cola back up to top 10!
  According to Kantar, Coca-Cola, experienced an 8% growth in brand valuation compared to the previous year, enabling it to regain its position in the top 10 rankings after a seven-year absence.

  

• So…are we saying good-bye to powerpoint?
  London-based AI video creation, Synthesia, has conjured up a whopping $90 million in a Series C funding round led by Accel, skyrocketing its post-money valuation to over $1 billion! With 50,000+ businesses under their belt and a user growth rate of 456%, Synthesia is on a journey to revolutionize the way we create videos.

Creatorland Featured Tips: Here’s how you can build long-term relationships with brands

#1: Partner With Brands That You Align With
Influencer marketing is most effective when it’s authentic. To get the best results for the brands that you work with, you need to be creating content and taking partnerships that you’re passionate about.

#2: Know Your Deliverables & Exceed Them
The best way to start a long-term partnership with a brand is to go above and beyond what they expect. Give them an excellent experience working with you and you’ll be the first on their list for any future projects.

You can overdeliver by sending brands:

• Additional Content Pieces

• Detailed Reporting

• Future Content Ideas

#3: Build Relationships With Your Brand Contacts
It’s important to know that word travels fast in the content industry. If someone has a bad experience working with you, that may impact other brands deciding not to work with you. However, in the same way, if a brand contact has an excellent experience with you, your reputation can spread quick!

Build connections with your brand contacts by:

• Remembering their names

• Following up to see what they’re working on

• Treating them like a human

• Running campaign ideas past them

What people are saying

Creatorland Resources

Introducing, Episode 02 of The Creator Landscape with Jake Pearson! 🎉 

Exciting news! We've just dropped the second episode of our new podcast, "Creator Landscape.” Our host, Jake Pearson interviewed VP of Marketing at Urban Legend, Paula Dhier.

She gives incredible insight on how to form long-term relationships with brands and take a more professional approach to content creation.

The value in this episode might just land you your next brand deal!

Want to be a guest on the pod? Shoot us an email at [email protected]!

Tell us what you think of the first episode, Join The Discord!

Our Discord has been going off! Join the conversation- we’re sharing tips, tricks, GIVEAWAYS and more - see you there!

👋 - Brian & the Creatorland Team

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