👋 Hey hey Creatorland Community!

Tips & Tricks for You: Types of Content to Create 🚀 

Content that Showcases Your Mastery: 

Highlight your expertise and experience, positioning your profile as a go-to hub for opportunities. Share work samples, behind-the-scenes insights, or step-by-step tutorials of your creative process to demonstrate your skills.

• Share work samples or completed projects.

• Offer behind-the-scenes looks at your creative process.

• Provide step-by-step tutorials or case studies.

Content that Tells Your Unique Story: 

In today’s digital landscape, authenticity and storytelling are key. Share content that reveals your personal or brand journey, focusing on what makes you distinct. Highlight your values, mission, and what drives your creative pursuits.

• Share your personal or brand journey.

• Highlight the values and mission behind your work.

• Focus on what makes your approach or vision unique.

Content that Entertains and Engages:

Engage your audience with fun, relatable, and niche-specific content that taps into their interests. Whether it’s playful industry commentary or trending challenges, this content fosters connection and boosts visibility.

• Create niche-specific, fun, and relatable content.

• Participate in trending challenges that align with your audience.

• Engage in light-hearted commentary on industry trends or common experiences.

🏆 Fanatics Acquires the Assets of Live-Commerce Platform, Voggt

This move strengthens Fanatics' position in the live-commerce market by expanding into Europe while continuing to grow its sports trading card audience​.*

Key Updates:

1. Fanatics Live Expands Internationally: U.S.-based Fanatics Live, which focuses on live selling of sports collectibles, has acquired Voggt, a European live-commerce platform specializing in collectibles. This acquisition marks Fanatics Live’s entry into the European market, with specific expansion into France and Germany, and a planned launch in the UK by 2025.

2. Voggt’s Leadership in Live-Commerce for Collectibles: Founded in 2021, Voggt has quickly become a leader in the European market for live selling of sports collectibles and trading card games (TCGs). The platform has a dedicated community of creators who sell collectibles to a real-time audience, boasting over half a million members.

3. Strategic Integration and Future Growth: The acquisition will allow Fanatics Live to leverage Voggt’s established platform and community to enhance the global sports trading card hobby. Voggt’s team will join Fanatics Live, and the platform will initially retain its branding, with all employees staying in their current locations.

Why It’s Beneficial For Digital Creators:

• Increased Monetization Opportunities: Creators can capitalize on a larger pool of collectors and fans, potentially increasing sales and income from live auctions and sales.

• Collaboration and Partnerships: Creators will have the chance to collaborate with Fanatics’ extensive network of global sports organizations and leagues, opening doors to exclusive merchandise or collectible releases.

• Enhanced Tools and Features: By merging with Fanatics, creators may gain access to more advanced tools, resources, and features designed to improve the live-selling experience and enhance engagement with their audiences.

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Creator Economy News

1. 🛍️ TikTok Is Helping Creators Launch Product Lines
   
   TikTok is exploring ways to help creators sell their own custom products by connecting them with manufacturers through TikTok Shop.* This initiative would allow influencers of all audience sizes to create and sell personalized goods to their followers, providing them with a more sustainable revenue stream compared to short-term sponsored content.

   • Creator-Manufacturer Collaboration: TikTok is connecting creators with manufacturers to enable the creation and sale of custom products on TikTok Shop, offering a new way for creators to monetize.

   • Personalized Product Lines for All Creators: This move allows creators, regardless of audience size, to build personalized product lines that align with their content niche, potentially creating long-term revenue streams.

   • TikTok’s E-Commerce Growth: TikTok’s e-commerce push mirrors the success of its Chinese sister app Douyin, which drives massive sales, with TikTok Shop already reporting $1 billion in monthly sales in the U.S. since July 2023.
     

2. 💄Sephora Is At The Center of TikTok Beauty Trends

   Sephora has embraced TikTok as a platform to promote beauty trends and connect with consumers.* President and CEO of Sephora North America, Artemis Patrick, highlighted how the company leverages social media to predict and drive trends.

   • Sephora’s Trend-Driven Strategy: Sephora is leveraging TikTok to stay ahead of beauty trends, with many of the trending brands exclusive to Sephora, ensuring the company remains a key player in the social media-driven beauty market.

   • TikTok’s Impact on Beauty and Skincare: TikTok has had a significant influence on democratizing beauty, especially skincare, much like Instagram did for makeup, according to Artemis Patrick.

   • Focus on Inclusivity and Youth: Patrick is committed to providing age-appropriate products and creating messaging that resonates with younger audiences.

3. 🍋 Lemon8, TikTok’s Sister App, Is Growing Fast — but Will It Last?
   
   Lemon8, the lifestyle-focused sister app of TikTok, has seen rapid growth in the U.S., tripling its user base to 12 million downloads.* However, many users remain skeptical about the app’s long-term success, citing its limited appeal, content overlap with TikTok, and a lack of cross-platform sharing.

   • Lemon8’s Rapid Growth: Since summer 2023, Lemon8’s U.S. downloads have surged 340%, reaching 12 million, though its user base remains much smaller than TikTok’s, which has 170 million monthly users in the U.S.

   • Content Overlap with TikTok: Many users, like Jen Segbe, feel Lemon8 offers little new content, with much of it being repurposed from TikTok, making the app feel redundant and less exciting to explore.

   • Uncertain Future: Lemon8’s appeal is niche, largely catering to women and lacking cross-platform sharing. Users doubt its staying power, and concerns about data privacy, similar to TikTok, may further hinder its long-term relevance.

🔥 Hot Opportunities

🎧 Makromusic is Seeking TikTok & Instagram Creators -

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💇🏻‍♀️ Blow Pro is Seeking UGC & TikTok Partners -  

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🔊 Anything Speaker is Seeking TikTok Creators -  

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That’s a wrap for Newsletter #29! Big updates are on the way, including new job opportunities and enhanced integrations with top social media platforms. Stay tuned!

👋 Happy Networking!

~ Brian F.

Articles Referenced Today:

1. Fanatics Live Acquires the Assets of European Live-Commerce Platform, Voggt, A Market Leader in Live Shopping for Collectibles – Fanatics

2. Sephora is at the center of TikTok beauty trends—and the CEO says it’s ‘not by accident’ – Alexa Mikhail (Microsoft)

3. TikTok's next big move: Helping creators launch product lines by connecting them with suppliers – Dan Whateley

4. Lemon8, TikTok’s Sister App, Is Growing Fast — but Will It Last? – Yahoo

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