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YouTube Stars at SXSW, Beast Games Season 2 Casting Call, and AI’s Role in the Marvel Universe

In our 49th edition, we’re discussing YouTube creators making waves at SXSW, the casting call for Season 2 of Beast Games, and how AI is shaping the future of the Marvel Cinematic Universe.

🎥 YouTube’s Evolution at SXSW

YouTube’s biggest creators discuss the rise of video podcasts, the push for Emmy recognition, and what it takes to succeed in digital media at SXSW.

At SXSW, some of YouTube’s biggest names—Sean Evans (Hot Ones), Rhett & Link (Good Mythical Morning), and Marques Brownlee (Waveform Podcast)—discussed how the platform has changed over the past 20 years and what’s next for creators.

Key Takeaways:

  • Podcasting Boom: YouTube now has over 1 billion monthly podcast listeners, making video podcasts a must for discoverability.

  • Shifting Content Lengths: Short-form restrictions are gone—longer content is thriving.

  • Emmy Recognition? YouTube stars are pushing for award-show legitimacy, arguing their influence rivals (or surpasses) late-night TV.

  • Advice for New Creators: Passion beats fame-seeking. Content creation is a long game, not a quick win.

YouTube isn’t just an alternative to traditional media—it’s shaping the future of entertainment. Will awards shows finally take notice?

For the full article from Clayton Davis at Variety, click here.

🤖 AI’s Influence in the Marvel Cinematic Universe

@dailymailbehindthelens

Joe and Anthony Russo have defended the use of AI in Hollywood after they used it in ‘The Electric State’ 👀 The film has been universally ... See more

The Russo brothers have long been at the forefront of blockbuster filmmaking, but their latest embrace of AI technology is raising eyebrows. In their upcoming film The Electric State, they used AI in post-production to modulate a voice—a decision Joe Russo defended as something “any ten-year-old could do after watching a TikTok video.” 

This signals a growing shift toward AI-assisted filmmaking, and with the Russos rumored to helm Avengers: Doomsday and Avengers: Secret Wars, Marvel could soon follow suit.

While AI in Hollywood isn’t new, its role is rapidly expanding. Recent projects have used AI-generated images and voice modifications, sparking debates about its impact on creativity and industry jobs. Marvel, which relies heavily on visual effects, may see AI as a solution to mounting VFX workloads—but at what cost?

With Doomsday and Secret Wars carrying the weight of Marvel’s post-Endgame success, the potential integration of AI adds another layer of intrigue—and concern. Will audiences notice or care?

For the full article from Dais Johnston at Inverse, click here.

🏆 Beast Games Season 2 Is Casting

Beast Games Season 2 is MrBeast’s high-stakes reality competition, inspired by Squid Game, where contestants compete in massive, elaborate challenges for a $5 million grand prize.

Despite financial losses, controversy, and lawsuits, MrBeast is moving forward with a second season of Beast Games. Casting is now open, with filming set for May–July 2025 and a staggering $5 million grand prize.

Why This Matters For Digital Creators:

  • YouTube-Scale Content on Streaming – MrBeast is proving that creator-led productions can compete with Hollywood budgets.

  • High-Risk, High-Reward Strategy – Losing millions didn’t stop season two, highlighting the stakes of large-scale digital productions.

  • Creator Responsibility in Reality TV – The backlash from contestants raises ethical concerns for creators entering mainstream entertainment.

MrBeast’s willingness to push forward—despite financial and reputational risks—shows just how much power digital creators now hold in entertainment. But with great budgets come even greater scrutiny.

Will season two fix past mistakes or double down on the chaos?

For the full article from Stevie Bonifield at PC Gamer, click here.

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👋 Happy Networking!

~ Brian F.

Content We Referenced Today:

  1. YouTube’s Biggest Stars Talk Podcasting, Advice for Future Creators and Wanting Emmy Recognition - Variety

  2. The MCU Could Soon Start To Dabble In AI - Inverse

  3. Beast Games opens casting for season 2 - PC Gamer